Alright kids, you’ve asked for it. Your Uncle Bob has been paying close attention to the 69 comments that were donated by you in his previous post, and has picked his choice of topic – how to get your name or blog mentioned on the national airwaves, a suggestion by That Sneaker Wearing Entrepreneurial Cartoonist Internet Guy (hope thats not your real name by the way!) Here’s the comment:
One of the best examples of getting a boost through the media is probably John himself. I’m sure that those of you who have been reading John’s miscellaneous ramblings for a while now have noticed how nearly every month he seems to pop up in TV shows, magazines and papers. Just have a look at the following links if you’ve missed them:
- The Province Newspaper
- Entrepreneur Magazine
- Vancouver Sun
- BC Business Magazine
- Ming Pao (only the largest Chinese language newspaper in the world!)
- Breakfast Television
- On the Lab with Leo Laporte
I might have forgotten a few, but that’s quite an impressive list of national and international appearances if you ask me. No doubt Oprah will be calling soon to book John for an interview!
So anyway, if my memory serves me correctly, John’s blog has had a boost after each of these publications and broadcasts, constantly topping up the RSS subscriber amount, attracting more eyeballs, and gaining more newsletter subscribers – people who have also downloaded the famous JohnChow ebook, generating more passive income for everyones favorite money making mogul via affiliate sales. Because of this, the ever-growing monthly income reports are attracting more and more people, making John a worthwhile story for the media. and he’s a grateful subject without a doubt 😈
Take a look in the archives –or click this link– ,where John himself has posted on this subject a while back. Considering he’s fortunate enough to be experiencing a snowball effect, it’s harder for us common bloggers to get that kind of media coverage. A tip that might help you get on the right track:
Keep on the lookout for things on the news, preferably local happenings that could quickly spread nationwide once the big media boys get word of it. A while back there was a family that was raising money online, as a surprise helping hand for their aunt and uncle who were in an expensive adoption process of a deaf Chinese kid. I thought this was just the kind of story that could make the news rapidly, and it did. Just have a look on their blog about all the press coverage they received.
So what did I do? I donated some money for their cause, wrote an article about them on my blog and besides feeling good about myself for helping these guys out, I was getting ready to get a flood of attention from their new visitors and the reporters that did a story on them. 😈
Unfortunately, the anticipated exposure turned out to be a whole lot less than I was expecting, most likely because I was up against real celebrities with the donations, but it was worth a shot.
What I’m trying to say is; you need to either get lucky by doing something remarkable that gets picked up by the media and keep pushing the snowball yourself, or you need to look around you for remarkable people and try to tag along for the ride once they get their 15 minutes of fame.