As marketers, one of your most important tasks is to create compelling copy for your users. It’s your content through which you can inform your users about your products and services and inspire and persuade them to meet your conversion goals. This can be to make a purchase, become a subscriber, follow you on social media, etc.
In other words, it can help you drive profit and earn a solid ROI(return on investment) for your business.
Copywriting comes in different forms. It can be in the form of blog posts, email newsletters, social media posts, video scripts, press releases, or any other source that you use in your marketing strategy.
Every business uses copywriting for marketing. But the problem is that not all of them are compelling enough to conquer leads.
However, with a little planning and proper strategy, creating compelling copy for your business can be super easy. So let’s look at 6 easy ways to create captivating copy to conquer more leads and increase your conversions.
1. Create Attention
The first major step to write compelling copy is to capture your user’s attention. This should imply in your title as well as your introduction.
As a marketer, your first goal should be to attract people’s attention with a strong headline that compels them to click on it. You can do that by creating headlines that specifically tell your users how they will benefit from your product, service, or offer.
But it doesn’t end there. You need to continue grabbing their attention by making them read one sentence after the other until they reach your CTA(call-to-action) and convert.
You can do that through a killer introduction that hooks your reader’s attention. But how do you do that? A good way for that is to use personal experiences and emotions. This will help your users relate to you and want to read more to find out how you solved the problem.
2. Use Clarity
Most of your users don’t see what you see. They won’t understand your viewpoint unless you make it crystal clear to them. So consider using a clear message to put the prospect in the right position to understand what you want to explain to them.
You can do that through storytelling, personal experiences, sharing facts and figures, etc. But in doing so, remember to be super-specific. The more specific you are, the more possibility you have to convert.
3. Use Simple Words
As a writer, you might be inclined towards using some big fancy words in your copy. Sure, it will make you look smart. But at the same time, it will also decrease the chance of your copy being read. The more fancy words you use, the harder your copy will be to read and understand.
The reason behind this is simple. Your user base might include people from different educational backgrounds, geographical locations, and communities. And not all of them may be equally good at understanding the language you’re using. So the easier it is, the more convenient they will feel reading and understanding your content.
For example, the word ‘use’ may be easier to understand as compared to the word ‘utilize’.
4. Make it Scannable
Do you know that most of your readers never read the entire copy? What they do instead is to scan it to briefly understand the gist of it. So make it scannable for your readers.
The best way to do that is to write short sentences and smaller paragraphs. You should also consider using subheadings to break your content into smaller sections. Use your subheading to summarize the biggest takeaway.
This will not only help skimmers to get a gist of the article without reading it entirely but will also help improve your SEO.
5. Add Social Proof
Most buyers don’t want to make a purchase without ensuring that it’s a safe deal. So as marketers, what can you do to help them know that? A good way to improve your credibility and build trust is to use social proof.
Social proof acts as testimonials for your business. When people see popular businesses or even other customers use your product, their confidence gets a quick boost, and they are more likely to make the purchase. So use social proof in your content marketing strategy. This can be in the form of user-generated content, social media mentions, ratings, and reviews, etc.
6. Use FOMO
FOMO, or the ‘Fear of Missing Out’, is a psychological phenomenon used by marketers to trigger a sense of urgency to boost conversions.
You must have seen marketers running a sale with the countdown timer displayed at the top of the website to highlight that the sale is running out. This is an example of FOMO. Tricks like this increases urgency and work wonders in boosting your conversion goals.
FOMO doesn’t work in every situation, but you should definitely use it whenever possible. If you don’t know how to create FOMO on your website, try using TrustPulse. With this plugin, your can display real-time notifications of activities happening on your website to capture people’s attention and convince them to convert.
7. Use Clear CTA
Your CTA is the most important element of your marketing copy. So adding a strong and clear CTA is extremely important. A well-placed CTA can help you guide your audience on what to do next. This can be to go to the next step, make a purchase, scheduling a demo, or whatever your conversion goal is.
Without the CTA, your visitors will get confused and will not know what you expect them to do. This will increase the friction in moving the user down the sales funnel.
So these are some of the easy and actionable ways to create compelling copy for your marketing strategy. Now it’s your turn to use them to your advantage to grow your sales and increase your profit.