Do you want to make your content bring in more leads right away?
Adding the right copywriting tweaks can transform your email or blog content and compel people to take action.
When you create written content that hooks your audience from the start and wins them over, you’ll see more shares, more traffic, and more sales.
All of which can help you turn your blog or business website into an income-generating tool. Combining good copywriting with the right tool, like an optin popup, can help you more than double your conversion rate, recover more than a third of your abandoned cart users, boost your traffic and engagement too.
In this post, I’ll share a few specific ways you can make your copywriting more compelling. By adding these suggestions to your website, social media feed, and email newsletters, you’ll meet your goal of running a successful business.
How to create copy that engages your audience
The key to building copy that your audience cares about lies in knowing all about your target market.
And that’s easier said than done, isn’t it?
To help you build content that your audience will care about, here are three important factors to keep in mind.
Leverage the time factor
If you want to get your readers to take action now, then you need to use time-based strategies to shift how people perceive time in relation to your products and business.
For example, when businesses create discounts for a limited time period, it instantly creates a sense of urgency. The Fear of Missing Out or FOMO also comes into play.
Another way to make use of time is to refer to seasonal events. Summertime sales, winter holiday offers, Black Friday, Cyber Monday, Back to School offers are some examples of events that happen at specific times.
Since these events and holidays are time-bound, there’s already a sense of urgency and excitement. You can highlight these events and drive sales by offering limited-time discounts and other benefits to your audience.
Audience impact
It’s important to remember that your audience cares about your product or service to the extent that it affects them.
When building your landing page copy or writing a blog, shift your focus from what you do to how your offering helps customers.
Here are two specific ways to shape your copy:
- Focus on who your products are for
- And how your product or service affects your customer’s life and business
For example, our customers are typically small business owners or individuals building a solo brand or business. And we make sure to emphasize who our products are for to make them meaningful to people.
In this example, the landing page clearly states that the product is great for small businesses
It’s never a good idea to create content that appeals to everybody. It will be too generic to interest anyone and it wastes your marketing dollars.
We also frame our offerings to show users how our tools can help them grow their business. By reading our WPBeginner blog, users can start their own website and troubleshoot problems on their own.
For bloggers who want to grow their subscriber list, they can use our optin popup tool and start getting more leads. As a result of which they get more engagement and bring traffic to their website.
Being specific about who your audience is and how your product helps is critical in copywriting. It gives people a reason to care and gets your audience to think about how they’re goals are met with your product.
Back up your claims with proof
With the tips given so far, you can transform your writing and make it more effective than before. But if you want to ‘close’ or seal the deal with your readers, then you need to offer them proof of what you’re saying.
Here are a few ways to do this:
- Create and share case studies revolving around your current customers
- Ask existing clients for testimonials and highlight them on your website
- Feature reviews, ratings, number of downloads, and other number-based pieces of evidence
Make sure that you add such proof to your email copy, landing page, and other areas. Adding a statistic that backs up your claim opens your audience’s eyes to the possibilities available to them.
A combination of social proof and actual results makes this brand appear trustworthy
Back to you
You can apply the ideas mentioned in this post almost everywhere. Even microcopy that includes the text on your buttons, navigational links, and other elements can also benefit from good copywriting techniques.
The next time you write a blog post or send an email blast, take a look at the three factors I’ve shared. Give people a reason to act now by creating the feeling of urgency, personalize your content, and use proof to convince people.
With just a few tweaks, you can increase conversion rates and other key metrics to a high degree.
====
Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.