It’s the time of the year again when we start talking about Black Friday(BF) and Cyber Monday(CM). With just a few days left for the big shopping days, marketers are getting busier than usual, planning their strategies to maximize their sales.
And why wouldn’t they? After all, both these days are more than just a day of shopping. It’s a month-long affair that many smart marketers have already started taking advantage of.
Black Friday and Cyber Monday are the two big days of the year that can help you boost your profit. If you’re a new marketer, you must be doing the same. And if not, you’re not too late yet. If you start today, you can still be on track and make some good money.
So let’s check out a few quick tips that can help you get started.
1. Start Early
Black Friday this year is on the 26th of November. But this doesn’t mean that you’ll wait till the 25th to announce your sale. Do it a few days earlier to make the best out of your offers. Many marketers have already started doing it by announcing pre-Black Friday sales deals.
This seems like a logical thing to do, especially this year when the global supply chain system is facing so much uncertainty because of the pandemic. That’s why many customers would want to purchase their products earlier just to ensure that it is delivered to them on time.
So don’t miss the opportunity to sell to these customers. Announce your pre-Black Friday sale today to get your BF and CM sales rolling.
2. Use Urgency for More Sales
Another way to boost your Black Friday Sales is to use a sense of urgency in your marketing campaigns. This will make your users buy spontaneously without giving a second thought which, in turn, will increase your sales.
To add urgency to your campaigns, try adding a countdown timer to show that the sale is running out. You can also show the limited availability of your stock to make people buy more instantly. This creates FOMO in your users. So instead of missing out on the opportunity, they go ahead and make the purchase. 60% of people make purchases because of FOMO, mostly within 24 hours.
You must have already seen marketers using this tactic. It’s a great way to boost your sales and make more profit. You can also display the purchase notification on your website every time you make a sale. This will inspire your users to buy from you and also boosts trust by convincing them that others are buying from you too.
3. Offer Evergreen Benefits
Sure, Black Friday is all about availing the big discounts and reaping the benefits of the amazing deals that businesses offer. But don’t spoil the fun by limiting your offers to special deals only. Instead, offer and highlight evergreen benefits to attract more sales.
For example, you can offer free shipping, rewards, gift cards, money-back guarantee, easy return, etc. Buyers love such offers, and they are willing to buy more when they see such offers. In fact, 79% of buyers are more likely to shop online if you offer a free shipping option. Giving easy returns offers will also boost people’s confidence in you, and they will not hesitate to come back for more purchases in the future.
4. Host Hourly Deals
Another brilliant BF and CM marketing strategy is to announce hourly deals. Doing this has several benefits. It will keep the excitement going and will encourage buyers to come back to your online store more often.
You can increase the excitement by offering better deals every hour. But don’t spoil the fun by doing the same thing repeatedly. For example, if you’re offering 10% off in one hour, you can offer a ‘buy one get one free’ offer in the next hour.
To attract more buyers to your store, keep your social media banners ready. You won’t have time to create them on the day of the sale.
5. Encourage Customers to Buy More
As mentioned before, BF and CM are two of the busiest and biggest shopping days. So as markets, you should take the opportunity to maximize your profit.
One way of doing that is to encourage your users to buy more. You can do that by cross-selling relevant products on your product page or just before checkout. You can also offer a special discount if your users spend a certain amount of money on your site.
Sometimes it’s also interesting to see marketers creating bundles of 3-4 products and selling them at a lesser price.
6. Additional Tips
Simply offering good deals won’t help you boost sales. BF and CM and the days preceding and following them will be busy days for you, and your traffic will see a major boost too. So you need to ensure that your website is capable of handling the surge smoothly.
To be on the safe side, you need to optimize your website and checkout process well ahead of time. People hate slow websites as much as they hate a broken or complicated checkout process. And these are two major reasons why you may lose sales. If you don’t want that to happen, take care of it when you still have time.
To make your online store look more interesting to our users, you can also update your design and give it a more sale or holiday season kind of look.
So these are some of the easy ways to boost your BF and CM sales. If you can think of any other creative ways to do that, do let us know in the comments below. We would love to hear from you.
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Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.