FeedBurner – What Used To Be Paid Is Now Free

FreeBurner for Everyone

Now that Google owns FeedBurner, they’re on a quest to expand like mad and take over the RSS world. What is the best way of doing that? How about offering what used to be a paid FeedBurner service for free? Well, that’s exactly what they did.

Beginning today, two of FeedBurner’s previously for-pay services, TotalStats and MyBrand, will be free. Not in the sense of soaring high above the clouds or recently sprung from the hoosegow, but free like you’ll no longer gladly be billed on Tuesday for a burned feed today.

FeedBurner Stats PRO


FeedBurner Stats PRO give you access to the number of people who have viewed or clicked individual content items in your feed and “Reach,” which estimates the daily number of subscribers who interacted with your feed content. You can turn this on by signing in to your account, navigating to the Analyze tab and heading to the FeedBurner Stats PRO section. Click the “Item Views” checkbox to activate these PRO features.



MyBrand allows you to private label your feed URL. For example, rather than using feeds.feedburner.com/MyFeedName, a MyBrand feed address would be MyDomainName.com/MyFeedName.

To get started with MyBrand, sign into FeedBurner, click the “My Account” link in the upper left-hand corner, and then click “MyBrand”. Nota Bene: You must be comfortable playing around with DNS entries and own the rights to the domain whose DNS entries you’ll be playing around with in order to successfully activate MyBrand.

Current PRO customers will not be charged for the last month or any future months. Once you activate either features you will receive a “PRO” badge next to your feed.