Blog Income Report – April 2008

It’s the first day of the month and that means it’s time once again for the world famous (OK, maybe just Internet famous) John Chow dot Com blog income report. In last month’s record breaking income post, I ended the report with this comment:

If I were to believe all those “I’m going to unsubscribe from your blog because you Rick Rolled me!” comments, this blog is going to hit a record low for April. I guess we’ll find out next month.

Next month is here and guess what? I do have a record low! Well, it’s a record low for this year anyway.

Total Blog Income for April 2008: $29,569.05

Making $29,569.05 for the month of April is lowest this blog has made all year. Blog revenue went down $1,872.19 from the previous record month. Here’s the income breakdown.

  • Private Ad Sales: $14,380.00
  • Affiliate Commissions: $8,257.55
  • ReviewMe: $3,750.00
  • Text Link Ads: $1,745.79
  • Kontera: $1,000.00
  • TTZ Media: $398.50
  • FeedBurner: $17.21
  • Subscription: $20.00
  • Grand Total: $29,569.05

So far this year, the blog is averaging $30,317.42 per month so April is kind of a disappointment. However it was not unexpected. Advertising generally slows down as we enter the summer months. Nearly all my income sources went down with the exception of affiliate commissions and TTZ Media. I’m pretty sure I’ll be removing FeedBurner from the revenue mix. This blog has over 24,000 RSS subscribers and FeedBurner was only able to make $17.21 from it?

Traffic to the blog held steady at 289,736 page views from 153,127 visitors. Blog expenses for the month were $485.52 for contextual advertising on Google AdWords and Bidvertiser. Hosting for John Chow dot Com is sponsored by BlueFur Web Hosting. BlueFur provides this blog with great service and amazing uptime. I highly recommend them. Use coupon code JohnChowRocks to get 15% off any BlueFur hosting packages.

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If I can go through this year and be able to say, “In my worst month, I made only $29,569.05.” I think I can live with that. 😈

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