Shoe is a great person to talk on the topic. Not only has he sold over $50 million of products online, he has a massive email lists, and he owns the software and service that send those emails out. Shoe’s newest venture is Market Notify.
The hour long session was full of golden nugget tips that Shoe learned over the years. He was amazingly transparent, especially during the Q&A session. I was shocked when he revealed his internal numbers from his operation. This is information that companies guard with their life.
Shoe shared over a dozen methods to increase opt-in, deliverability, open rates, and conversion rate. One of coolest tools that Shoe demoed to increase conversion was the Awesome Countdown Email Banner Maker. Shoe gave the tool to everyone who attended his session. This is what makes Shoemoney so successful. He is a huge giver.