When you put so much effort and hard work into your blog content, you want to make sure it gets to the right audience. You may have put a lot of thought into blog topics and headlines, but have you done the same for your promotional strategy?
On average, 81 percent of marketing leaders put content at the core of their marketing strategies. Without it, it’s much harder to build brand awareness, share expertise, generate leads, and much more. Content marketing organically drives traffic to your website and helps your brand build a relationship with its audience.
But if you don’t promote it properly, even the best content will go unnoticed. There’s no point in creating a blog that doesn’t receive engagement, so it’s crucial to use promotional techniques to meet your goals.
Let’s dive into five easy ways you can promote your blog content this year.
Choose A Relevant Name
A blog name should quickly tell new visitors what its content is about so they know if it’s relevant to their needs. It’s important to choose the right blog name because it represents your business and is what people will know it by.
When choosing a blog name, consider the following:
- Your niche: Writing for a niche means you write for a specific audience so they’re easier to access.
- Target audience: Who are your readers? Think about what they want to read from your blog and what excites them about your brand.
- Tone and voice: What tone will your blog take on? Is it educational and professional or casual and friendly?
- How popular it is: If the blog name you choose is overused, it might get overlooked by your target market. Make sure it’s unique but still relevant to your niche.
To choose the right name for your blog, using a domain name generator like Nameboy helps develop one that’s relevant and creative.
Send an Email Blast
If your blog is brand new, you may not have a healthy email list yet. An email list is a collection of email addresses from site visitors who opt into future emails from your brand. It’s a great way to continue communications with your audience, gain feedback, and, of course, promote your blog posts.
People lead busy lives and may not manually check your website for the latest blog updates. But if you have their email address, you can send an email blast letting them know there’s a new post published. If they enjoy your content, they’re more than likely to visit your website.
You can improve your email deliverability by using the proper software and plugins for your site. Before sending an email blast, be sure to perform a test run to ensure they’re getting to users’ inboxes safely. That way, you know your message is ready for reception.
Guest Post on Well-Known Blogs
Did you know that 95 percent of people only look at the first page of search results? If only five percent of users make it to the second page, that means your content needs to be first to get the engagement it deserves.
But how do you get to the first page of SERPs? One way is by guest posting on popular blogs. Guest posting is writing for another website so you can receive recognition from their audience and boost your visibility. It’s much easier for brand new blogs to get attention if well-known websites vouch for them by publishing their content.
Additionally, guest posting gives you the opportunity to organically build links that lead back to your website. One popular guest post is enough to boost your web traffic, increase your engagement rate, and build your email list.
Link to Your Blog Posts on Forums
When people have questions, they turn to Google and online forums to receive answers. They want quick, efficient solutions to their problems. Forums are an excellent way for emerging brands and blogs to share their expertise and drive traffic to their website. It’s also easier to market your products and services when you have the expertise to back it up.
Forums like Quora and Reddit are great places to find relevant questions and provide answers. As a new blogger, it’s an easy way to start conversations with your target audience and find topics they’re interested in.
When answering questions, link back to specific blog posts on your site that relate to the answer. If someone asks what essential baking tools they need as a beginner, you can link them to your post that lists the best products. They want to know more, so they’re likely to click through and possibly become an email subscriber.
Engage and Post Updates on Social Media
If you want blog engagement, then you need to regularly engage with your audience, especially on social platforms. There are more than three billion social media users worldwide, which includes your target audience.
Posting blog updates on your social media can easily boost your readership and brand awareness. But for that to happen, you need to cultivate a social following first. Using relevant hashtags in your posts attracts your target market and introduces them to your brand through your content. You can also start conversations with people asking relevant questions and respond to comments you receive.
Consider creating a social media calendar to keep track of your social accounts and blog updates. It’s important to have a mix of promotional and fun content so your followers don’t feel like you’re constantly selling to them.
Over to You
With these promotional tips, you should be on your way to driving traffic, building an email list, growing your readership, and more. How will you promote your blog this year?