Social media has advanced a lot over the past few years. In 2020, over 3.6 billion people across the world used social media. And this number is estimated to increase to almost 4.41 billion in 2025.
So with so many people actively engaging in social media, it makes a lot of sense to optimize your social media marketing strategy to improve your online presence and create a strong brand name for yourself.
But looking at the title of this post, you might be wondering how your online business can benefit from embedding your social feeds to your website.
To help you clear your doubt, let me show you 5 powerful benefits of embedding social feeds to your website. But before that, let me tell you what a social feed is.
What is a Social Feed?
A social feed is a list of your social activities that can be displayed on your website. These feeds automatically keep updating themselves to display your latest activity on your social profile.
So whenever there’s a new post or status updates or links from people on your social profile, it will be displayed on your social feed, too, for your website visitors.
Let’s now check out why embedding social feeds to your website is so important for your business.
1. Increases Followers
Every modern marketer uses social media as part of their marketing strategy. The reason behind this is simple. Your Facebook, Instagram, Twitter, or any other social media profile can help you reach out to your target audience super quickly by boosting your brand presence. This will eventually help you reach your conversion goal.
But the problem is that in order to make the best out of your social media handle, you first need to work on growing your followers. Only then can you expect your social marketing strategy to work.
Although there are various ways to grow your followers, embedding your social feed on your business website can be a very effective way of doing that.
By adding your social feed to your website, you can easily let people know about your social presence and encourage them to visit and follow your page. And if they like it, they might even ask their friends to like, share and follow you.
2. Boosts Your Website Traffic
This one is related to the above point. When your visitors know about your social presence, they’ll follow it.
This means whenever you post something on your social feed, it will be visible to them, and they might engage with it too.
Every time your posts get liked, shared or commented on by someone, your visibility increases. So it will start appearing to your follower’s followers too.
If these new users are interested in your business, they might as well pay a visit to your website and explore it to know more about it.
So the more you can increase your visibility, the more traffic you can attract to your business website.
3. Attracts More Leads to Grow Your Email List
Now since you have successfully attracted new users, why not take a step ahead and convert them to leads?
After all, to conduct a successful email marketing strategy, you have to have a solid email list.
So how do you convince your visitors to submit their email addresses? The answer is – by creating helpful content and attractive offers that your visitors can’t resist having.
There are various ways of converting your visitors to leads. But for the best results, you need to know which technique will work best for you.
One very effective technique is to create gated content. When you create gate content, you only display a section of your content (mostly the introduction) and lock the rest behind a lightbox.
If your visitors want to gain access to the entire post, they will have to submit their email addresses. But to make this technique work, you have to use high-quality content that your users absolutely love.
Similarly, you can offer lead magnets. Lead magnets are incentives that you offer to your visitors in exchange for their contact details, which is mostly their email address. There are different types of lead magnets.
You can try offering an eBook, a PDF, whitepapers, etc., that will add value to your users. If you can create some great lead magnets, your visitors won’t ever mind exchanging them for their email addresses.
4. Increases Sales
Another benefit that can come from embedding social feeds to your website is that it can help you boost sales in your online store. Just like you used different tactics to convert your visitors to leads, you can also convert them to sales.
You just need to think smartly and understand how to create excitement, and urge your visitors to take action right away. One way of doing that is to use FOMO on your website. FOMO or Fear of Missing Out is a psychological phenomenon that people instantly respond to in fear of missing out on a great opportunity.
So when you tell them that you’re running a limited period sale, they’ll immediately want to avail of the offer before the sale runs out. Similarly, if you show them the decreasing stock of a certain product, it will create urgency, and they’ll be prompted to make a purchase while the stock is still available.
This is a great way of boosting your sales and increasing your profit. If you don’t know how to create FOMO on your website, try using TrustPulse. It makes it super quick and easy for you to get started even without any professional knowledge.
5. Improves SEO
When you have more visitors and activities happening on your website, your SEO will automatically improve too. When that happens, you will easily appear in the top search results, which will help you get more traffic organically.
Unlike the traffic you get from social media, organic traffic won’t die anytime soon. So if you want to grow your business and achieve success in the online world, you have to have organic traffic on your website. And embedding your social feed can indirectly help you get that.
So these are some of the benefits of embedding your social feed on your business website. Although most of them may not be direct benefits, all of them are connected to each other. So if you don’t have a social feed displayed on your site, you should reconsider your decision.