5 Best Push Notification Software (in 2021)

Are you looking for the best push notification software to engage your visitors and bring them back to your website?

Push notifications are a powerful tool that helps you re-engage and connect with your website visitors after they leave your site.

For instance, research shows that targeted notifications offer 1.4X higher CTR (Click-through-Rate) than regular notifications. So, with push notifications, you can send these targeted messages to users to bring them back to your site and get more conversions and sales.

Just in case this sounds a bit confusing, let’s break it down further.

What Are Push Notifications and What Are They Used For?

Push notifications are brief messages that pop up in the user’s browser, mobile device, or app, asking them to take a specific action.

Push notifications allow you to send targeted and personalized messages to users and bring them back to your website. They are sent directly to the user’s web browser or smartphone, similar to SMS messages which helps increase the engagement rate.

You can send many different types of push notifications, including:

  • Blog posts
  • Abandoned cart reminders
  • Product releases/announcements
  • Subscriber discounts
  • Flash sales
  • Exclusive content
    Now that you probably understand the value of push notifications, I’ll help you find the best push notification software for your website that gives you the most bang for your buck.

    With that said, here’s my selection of the 5 best push notification software for your site:

    1. OneSignal

    OneSignal is a widespread push notification tool with features such as automatic push notifications, announcements, abandoned cart notifications, and more.

    The plugin lets you set push messages to show after a certain number of page views or seconds. That way, you can give visitors more time to engage with your site before displaying it.

    OneSignal also allows you to create in-app messages, push notifications, and emails. In addition, you can segment your audience to maximize targeting and perform A/B testing to see what campaigns work the best.

    One drawback to OneSignal is that the plugin gets expensive as you need more features. And it comes with fewer options to automate and customize your messages than some of the other software.


    OneSignal offers a limited free plan for up to 10,000 subscribers. Their Growth plan starts at $12 per month for 1,000 subscribers, which gives you access to their standard personalization and critical features.

    2. iZooto

    iZooto is another audience marketing software that offers real-time push notifications, as well as recurring and scheduled notifications.

    Like OneSignal, iZooto allows you to personalize your push messages.

    To summarize, iZooto offers:

  • WordPress integration
  • A/B testing
  • Timezone notifications
  • User interest and attribute capturing
    The plugin helps increase your subscriber count by showing push messages after a specific time or when a website visitor scrolls down or clicks a button. You can set this depending on your preferences.

    The only downside to iZooto is that you need an SSL certificate installed on your website to use the plugin. It only works with HTTPS, but if you want search engines to trust your site and favor it in search results, you’ll need to use an SSL certificate anyway.


    iZooto doesn’t offer a free plan. The software starts at $85 per month, which gives you up to 30,000 subscribers and unlimited notifications.

    3. PushAssist

    PushAssist is straightforward to set up and supports Chrome, Safari, and Firefox browsers. It works on both desktop and mobile.

    With PushAssist, you get access to scheduling tools, audience segmentation and personalization, and analytics.

    It also allows you to monetize your push notification traffic by letting advertisers send notifications to your users, which can help you make more money.

    PushAssist works with both HTTP or HTTPS websites, but you can’t remove the PushAssist branding unless you’re using the Business plan or higher.


    PushAssist offers a free plan with up to 3,000 subscribers and unlimited notifications. And the Premium plan starts at $9 per month, depending on the number of subscribers.

    4. WonderPush

    WonderPush is another popular push notification tool. Just like the other push notification software on this list, it lets you segment your subscribers, view real-time analytics, automate notifications based on behavior or time, and more.

    On top of that, you get every single feature, no matter what plan you’re using, including:

  • Unlimited notifications
  • Unlimited team members
  • A/B testing
  • Real-time analytics
  • Personalization
  • And more
    It allows you to send push messages using regular browsers, mobile devices, and mobile apps. These features are available no matter the pricing plan.


    WonderPush doesn’t offer a free plan (only a 14-day free trial). The Premium plan starts at €1 per month for up to 1,000 subscribers. And then an extra €1 for every 1,000 subscribers after that.

    5. PushEngage

    PushEngage is my #1 choice of best push notification tool, which offers top-notch support if you ever get stuck. You can set it up to automatically send push notifications or use it to send custom messages manually.

    The plugin is beginner-friendly, and the setup process is super easy. It supports all devices and browsers and works on both HTTP and HTTPS websites.

    PushEngage comes with powerful marketing automation tools such as automatic drip campaigns, smart opt-in reminders, A/B testing, analytics, custom-triggered campaigns, interactive message options, and more.

    With the triggered campaign feature, you can automatically create abandoned cart notifications, send price drop alerts, schedule messages, and more.

    What’s excellent with PushEngage is that you can track the metrics of each campaign and even calculate the transactional revenue it generated using goal tracking.

    Best of all, the plugin’s dynamic segmentation helps you send ultra-targeted messages based on users’ actions. For instance, you can segment visitors who viewed a specific page, added products to the cart, or bought something, and more.


    PushEngage offers a free plan with up to 500 subscribers and 30 campaigns per month. The Business plan costs $9 per month for up to 100K subscribers and unlimited notifications. It also offers Premium plans for businesses with great demand.


    And there you have my selection of the 5 best push notification software. Using any of these push message tools will help you engage with users after they’ve left your site and bring them back to finish the purchase or sign-up process.

    Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.