Welcome to part 6 of my common blogging questions series. We’ve covered enormous ground and I’m happy you’ve decided to join me on this journey. We are going to get into more technical questions and I recommend reading previous parts before going through these questions. If you have any suggestions, please leave those in the comment box below. Let’s get started…
How Do I Get My Website Indexed by Google?
Once you’ve published your blog and are ready to start attracting visitors, then you need to ensure your website is ready for indexing. First, always ensure you have the right on-page optimization completed because this will help during the indexing process. Next, it’s important to sign up for Google Webmaster Tools so you can add your URL, prompting Google to index your website. Within GWT, you have complete control over your website(s) and it’s important to submit the following to ensure everything has been set up and optimized correctly. First, it’s important to add sitemap.xml, which provides a breakdown of your pages, content, etc., in an organized fashion. Next, it’s important to check your Robots.txt status, making sure you have no commands blocking your crawling process. For now, do the following…
- Publish your website
- Submit Sitemap.xml
- Check Robots.txt
What’s the Difference between No-Follow and Do-Follow?
This is another very common question and it’s important you know the difference for your blog and while building links. When a link is marked as â€œNo-Followâ€, it’s an indication to Google they shouldn’t follow the page or don’t follow the link specifically. Having a â€œNo-Followâ€ attribute is NOT good for people building backlinks because every link you’re placing on the page pointing to your website won’t be counted or valuable. This is why it’s encouraged to build links from pages having a â€œDo-Followâ€ attribute. A â€œDo-Followâ€ link is the following…
A link that should be indexed and counted as an external link to another website. Now that links on that page or URL will be counted, it’s important to find relevant websites of value to build links from to your blog.
What’s a Solid Domain and Page Authority?
For those of you NOT aware, these rate two metrics established by MOZ to predict the value of the domain and page. The higher the number, the more value on the page and this means an awesome opportunity for a link to your website. However, you have to know what numbers are high enough and will add value to your website. First, you can use a simple tool like OpenSiteExplorer.org to check the domain and page authority. Start by copying the URL of the page you want to check and pasting it within OpenSiteExplorer.org. Next,
The tool will generate the following information:
- Domain Authority
- Page Authority
The two numbers you should pay close attention to are obviously the Domain and Page authority. So, what are suitable numbers?
I recommend the following: DA=25+ and PA=25+. Why? This means the following…
- Website has been around for some time.
- They have built credibility through their content, etc.
- They are very large websites, which equals more value.
- They are a trusted source of information.
Are All Search Engines the Same When Ranking?
This is another very common question because people think that if they can reach the 1st page of Google, then they’ll automatically be top ranked in Yahoo and Bing. It’s true you should focus on Google because 80% of people are using Google search to look for information, but it’s important to diversify your rank portfolio. Keep this in mind…
Each search engine has their own ranking system based on what factors they find important. Not only do they have their own factors, but they also value each factor differently. For example, social shares might NOT be a top priority ranking factor within Google, but might be to Yahoo and Bing. I recommend following the rules and research all the search engines to find out what works and what doesn’t. I’m sure, by now, there are several case studies that outlines ranking in major search engines and what factors to pay close attention to. Next,
Keep in mind the following…
- Build a natural link profile and focus on quality.
- Keyword research is very important in all 3 major search engines: Google, Yahoo, and Bing.
- Follow the guidelines.
- Build links slow and steady.