Welcome to part 5 of my common blogging questions series. It’s been an awesome journey and I hope you’ve been able to gain much needed information from this content. If you have any feedback or comments, please don’t hesitate to add them in the common box below. Many of the questions being answered within this series were sent to me directly from my readers through email or comment feedback. These are the most common answers you need to start building your blog and grow it over time. Let’s get started…
Why Do People Prefer WordPress Over the Others?
Currently, there are 3 blogging platforms popular in the market, WordPress, Drupal, and Joomla, with each of them offering their own customizations. However, people are looking for the easiest solution when setting up their blog so it’s important they use a platform easy to install, etc. Next, many bloggers don’t have the coding skills to go around customizing their website so it’s important they have a plug n’ play interface. WordPress has gained popularity for providing people with exactly this, an easy to use interface with millions of plug n’ play plug-ins. No matter what you’re trying to achieve through your blog, it’s much easier with WordPress than other CMS platforms. However, this doesn’t mean you should close off your mind to Drupal and Joomla because each has their own perks. You really need to sit down and figure out what you’re trying to achieve, then make your final decision.
What’s the Best Way to Find Relevant Twitter Followers?
Here’s a good strategy to implement when building your Twitter followers. By now, many of the top bloggers in your niche have a Twitter account. In my niche, which is “SEO marketingâ€, the influential people have 50,000+ Twitter followers, which make them a good source to find relevant people. When setting up an account, it’s important to fill in your profile, making it as relevant as possible to your competitors. Add name, description, URL, etc., and then start by visiting the Twitter profiles of authority people in your blog. Why? Their followers most likely will be interested in your content and blog so will make a good fit when they follow you back. Next,
Start slow, adding 10 relevant followers a day, where you’ll obviously find from competitor accounts. Next, try to set up groups and start by posting your best content so they know you’re valuable within your niche.
Should I Invest in Facebook Ads?
The answer to this question will depend on your niche and marketing budget. Facebook has an awesome advertising platform because it allows you to geo target, select age group, interests, etc., however, it can be very expensive at the same time. If you have money to spend on marketing, there are other cost effective methods like hiring a solid SEO team, paid directories, PPV, and banner ads. Facebook.com should be checked out and if you decide to throw an advert up, then do a trial run. Start small and track your results to find out if you are getting high conversions where you’re actually making more money than you’re spending.
What are Trigger Action Words?
Trigger action words are placed within the “call-to-action†to create a conversion. First, a “call to action†is text, image, or anything else showing the visitor how to take advantage of the offer or additional resource. You’ve probably seen these words appear on landing pages or other forms of content…
- Click here
- Buy Now
- Free Trial
- Download Now
However,
In my experience, there are some words that work better than others. The words you use should depend on what you’re offering. For example, for product sales, the term “free trial†converts well because it gives people a chance to try something before purchasing. If you’re offering a free eBook, then use the term “Download Free Now†so they know you aren’t charging for the download. Others that also work well are “click hereâ€, “Read Nowâ€, etc. Before making your decision on what text you’d like to use, research your product and what you’re trying to achieve.
What are Your Thoughts on Contact Forms?
It’s very important to add a contact page and form to your website. It helps improve your identity on the website and adds to your legitimacy. It’s even more important for local businesses because people prefer to do business with those that have a way of contacting them. Google Places has made it no secret that they use contact page information to help optimize you in the SERP’s. Contact information provides the much needed proof that you’re a business and how people can get a hold of you.
If you want a simple answer, then here it is…
I recommend everyone to have a contact page and form on their website. It’s great for credibility, engagement, and optimization.