Writing Persuasive Content – Part 2

Welcome to Part 2 of my series and we’ll be discussing “covering all the angles” to really make your content persuasive. It’s amazing how adding a few elements within your content can change how people engage with it and how it can have a dramatic effect on your ROI. Our objective is for you to use content marketing to build user engagement and let your audience know to follow your guidelines if they want to achieve the results they’re after. Before starting, if you haven’t read the first part of our series, then I strongly encourage you to go back and read it to get a better understanding of the concept and method.

Let’s jump right into the second part and if you have any feedback, please list it below.


Answering the “What If I Don’t?”

In content marketing, people are always going to ask “What If I Don’t?”, which is basically questions on why they shouldn’t follow your outlined plan. They’ll even ask this when you recommend a product to them, which is why you have to be very persuasive. Keep in mind, you can be very persuasive while being honest at the same time and I never encourage bloggers to lie about products. This can negatively impact your credibility and will have the opposite effect going forward. With that said, here are a few things to think about…

First, explore all the questions and other concerns people would possible have in your niche relevant to your topic. This will cover all the angles, showing your audience the benefits of the product and service you’ve discussed in your content. Next, even if you’re NOT selling products, it’s still important to show your audience why your content is the best solution available. By answering all the concerns, you’re essentially giving your audience the idea that no other content or website will provide them with what you have, hence increasing engagement to your content.

Secondly, if you have been around for years, then it’s much easier to build that connection with your readers but this isn’t always the case with bloggers. Many people are just starting out and would need to build that initial reputation, which will be done through high quality content.

In the next section, which I call “Covering All the Angles”, you’ll learn a few cool tricks.

Covering All the Angles

Here, you’ll be making sure you’ve answered all the possible questions your visitors might have.

First, if you’ve written content, then your keyword research should have given you other relevant keywords in the form of questions. Each one should represent a sub-heading and in-depth content answering the question. I also like to perform my own research by visiting competitor relevant content, skimming through questions in the comment box then answering them when I publish my post. By doing this, I’ve decreased the likelihood of them leaving looking for an answer anywhere else once they’ve landed on my page. I’ll skim through these areas looking for possible questions…

  • Communities
  • Forums
  • Other blogs
  • com
  • Keyword Planner
  • com

Secondly, if you’re promoting tools through your content, hoping to generate ROI through affiliate commission, then you should consider doing the following. Always give your honest opinion about the tool and why you use it compared to others. It’s also a good idea to compare different features in other tools, showing them why the one you recommended is the best. Go over the…

  • Features
  • Price
  • Reputation
  • How it helps the bottom line

Third, give the statistics and show them the results of case studies. You’ll remember in Part 1, I mentioned the power of case studies and how they transform the user experience. If you can show them proof that your system works, then it’s a great way to build loyalty while increasing ROI. Take your time and put together an in-depth case study for your readers and let them see how the system works. For example, if you’ve been blogging for years, then you know the power of case studies and solid proof…right? If it helps convince you, then you know it’ll do the same for others like your visitors, loyal readers, etc.

Please let me know if you have any questions and I’ll be more than happy to answer them below.

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