Why You Shouldn’t Forget About Pinterest

As an online entrepreneur, Internet marketer or professional blogger, you’ll oftentimes find yourself on a variety of different websites, networking both with like-minded individuals and with your “tribe.” While it’s certainly debatable whether or not you should care about Ello, it’s pretty obvious that the bigger social networks deserve your attention. Building up your audience on social media platforms like YouTube, Facebook and Twitter only makes sense, but then there’s Pinterest too.

Many people, mostly male, have immediately dismissed Pinterest as a site for women to share home baking recipes and flirty outfit ideas, but there’s so much more to the image-focused social network. Indeed, you might remember a post on this blog talking about how you can make $1,000 a day on Pinterest by sharing the right kind of content in the right kind of way.

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We’ve talked before about why it’s important to share images that are a little bigger in resolution, because they look a lot better with the way that Pinterest is laid out. You might also want to spend a little more time with very vertical-oriented images, like extended infographics, because they take more space in the Pinterest feed. And, of course, you’ll want to mask your affiliate URLs accordingly so that people will click on through on your pins and complete the action that you desire.

Pinterest isn’t new anymore and many people have assumed that the site has lost its initial luster. However, nothing could be further from the truth. Indeed, according to a recent press release and report from Freelancer.com (PDF link), interest in Pinterest is actually growing. This is based on the number of Pinterest-related jobs posted on Freelancer. This has grown a massive 1065% in the last year “as eCommerce advertisers see encouraging results.”

These advertisers are looking to push out fresh content and “search-prioritised Rich Pins” to the Pinterest community of users. If you’re making money on the Internet and you want to reach this audience of enthusiastic web users (and readers and buyers), then Pinterest cannot be ignored. Freelancer says that the user base of Pinterest “hits a lucrative niche” as “80% of Pinterest’s user base are women” and “the average Pinterest user spends 98 minutes per month on the platform.”

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With more than 30 billion individual pins and 54 million new pins being added each day, the 70 million Pinterest users are pretty active on the site and they want to keep sharing your content… which can help to increase your brand awareness, encourage people to visit your site or join your list, or even follow through to buy your products or subscribe to your services. Freelancer says that Pinterest is second only to Facebook among the social networks when it comes to driving traffic to websites. Yes, it beat Twitter, Instagram, YouTube and Google+.

How well you do on Pinterest depends on a number of different factors, as would also be the case on any of the social networks. Several of the same fundamental concepts apply and Pinterest has several unique quirks about it too. If you have products and services that are geared a little more toward women and they are more graphically-inclined, Pinterest could be a worthwhile place to spend some of your social media budget and time.

And, even though we don’t exactly cater to the female demographic specifically, of course you should definitely follow me (@mkwan) and John (@johnchow) on Pinterest. That’s just the smart thing to do.

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