Why Building It Is Not Enough

In the movie Field of Dreams a voice said to Iowa farmer Ray Kinsella, “If you build it, they will come.” So, he tore down his cornfield and made a baseball diamond.

While that may make dead baseball players appear in a cornfield, it doesn’t work in real life, or online.

Every day, millions of people try to “build it” because they think that is all it takes to make money online. They build the site, and then wonder how come they’re not coming? Or they will buy the latest Internet marketing product and think money will magically appear.

Where did they go wrong? That’s what they episode of Driving with John Chow is all about.

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