The Ingredients of High Converting Landing Pages

This is a great question often asked by the best bloggers within the industry. For those of you new to the world of blogging, “LP” stands for landing pages, which are often used to get visitors to opt in to a newsletter or subscription list. By having people opt-in, you are increasing the chances of sending follow-ups and building a more personal relationship with the visitor. This helps streamline your bottom line of creating conversions and profits more quickly. However, creating the right type of landing pages does take time and effort, which is why it is important you read case studies to find out what has worked in the past.

Over the years, I’ve had a lot of experience with landing pages and have tested what works compared to what doesn’t. Anyway, let’s look at a few key ingredients of a successful landing page so you can implement these into your blog going forward.

Meets the Expectations

What do I mean by this? The answer is very simple…

The visitor has arrived on your blog because they expect to find value and a solution to a common problem. It’s important that you meet all expectations when creating your landing page because this will increase the chances of getting a person to opt-in. For example, if I write content on “weight loss” and my audiences expects to find diet plans then I won’t be able to convert them with a landing page based on “automotive tips”…right? So, here is the first ingredient…

You have to make sure your landing page meets all requirements and expectations because this will help with conversions. Here are a few things to keep in mind:

  • Remember your purpose
  • Keep in mind the keywords bringing people to your LP
  • Always try to meet expectations

To capture the visitor’s attention quickly, you should focus on creative headlines focused on the topic and reason they have come to your landing page.

Trust and Value

Landing page conversions are increased when you provide trust and value to your readers. There are a few ways you can achieve this and I’d like to discuss the two most valuable:

First, trust and value is achieved when you are sending loyal readers to your LP and these people are already familiar with your brand. This means they trust your content and are more likely to opt-in to your form. You’ll have different offers throughout your blog so sending a quick follow-up or popup to existing visitors is a great way to produce conversions. Secondly, testimonials and reviews have worked well for huge brands and they continue to utilize this strategy going forward. For example, if you are selling a product, then think about how easy it is to convert visitors when they know others have had a great experience on your blog. Consider how easy it is to convert visitors when they see others have found your products and services useful.

Converting is Easy

An optimal way to increase conversions is by ONLY asking for the information you need when they arrive on your page. For example, if you are offering a FREE eBook, there is NO reason to ask for phone number and address. This just complicates the opt-in process and forces people to move away. I like to keep my forms simple and don’t even ask for a name on my forms. However, the form you choose should, and will, depend on your niche and what type of subscriber the visitors are becoming. If they are signing up for a FREE trial, then you might need to ask for more information than the normal opt-in form does.

Here are a few more tips you should consider going forward:

  • Keep your focus in mind when designing your landing page
  • Only ask for minimum name and email (depends on type of opt-in obviously).
  • Don’t be shy to split test different types of forms.
  • Never forget to provide trust and value
  • Keep statistics and optimize along the way

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