The Aliens Have Landed

Alienware — the leading manufacturer of high-performance desktops, notebooks, media centers, servers and professional systems — has opened its first retail location at Dadeland Mall, located at 7535 N. Kendall Drive in Miami. The new location allows customers to try out the latest Alienware products, speak face-to-face with technology experts, sign up to take instructional classes and play the hottest PC games, as well as test drive, custom configure and buy Alienware systems. The retail location marks the launch of Alienware’s initiative, which is to create an incredible user experience and give consumers a glimpse into what thousands of Alienware customers have already experienced.

The public grand opening of the Alienware retail location will take place on Saturday, December 10th, while a press event will be held on Friday, December 9th (I’ve been invited but don’t plan to be in Miami at that time). Alienware co-founder and CEO, Nelson Gonzalez, will be present that day to answer questions from the media. Visitors to the public grand opening will have the opportunity to win an award-winning Alienware Area-51 system with monitor and speakers. In addition, several lucky customers will win Alienware’s new CE-IV digital audio player, and the first 100 visitors will receive a free Alienware t-shirt.

Alienware Retail Store

Among the products on display and available to try out first-hand are Alienware’s cutting-edge gaming systems, home and home office systems, media center systems and accessories. Visitors can also learn about the latest technology by speaking in person with experts from Alienware and other leading companies such as, Microsoft, AMD, and Intel, which are supporting Alienware in this initiative.

“The mission of our new retail location is to create an exuberant user experience that has been thrilling thousands of Alienware customers since 1996,” said Nelson Gonzalez, CEO for Alienware. “The new retail location represents an opportunity for customers to see the entire line of Alienware systems, as well as never-before-seen products, in a more personal and interactive manner.”

“Microsoft is pleased that Alienware is offering consumers a retail experience,” said Kevin Eagan, general manager of the OEM division at Microsoft. “Customers who visit Alienware’s retail location will have the opportunity to test drive Alienware’s highly advanced Windows-based systems before they make purchasing decisions.”

Alienware’s retail location is in Dadeland Mall at 7535 North Kendall Drive in Miami, FL, space K121 in between Macy’s and Nordstrom.