SEMrush vs Ahrefs vs Ubersuggest: Which SEO Tool is Worth the Money?

Starting a website, blog or online business is easy. Creating a successful one that gets real traffic, ranks in Google and has new customers and incoming revenue isn’t so easy.

In order to find success with any online site property you need to know how to reach your target audience and grow your reach on a daily basis. One of the best ways to accomplish this is through SEO and continually ranking higher in Google.

Yes, easier said than done — but definitely possible. This is especially true for smaller players that are in a highly competitive industry and simply can’t compete in a bidding war with brands for keywords on a pay per click basis.

So, what’s a site owner or ecommerce brand to do? The best option is to start taking advantage of the many different SEO and site analysis tools available on the internet today.

However… which solution is best for you, your business and your wallet?

SEMrush vs Ahrefs vs Ubersuggest

Take a moment to search for “SEO tools” or “SEO tracking” on Google, and you will quickly find three names ranking time and time again for the solutions and features they have to offer.

  • SEMRush
  • Ahrefs
  • Ubersuggest

SEMRush and Ahrefs have been around for quite a while now and have been the major players in this space. Ubersuggest has been around for a shorter period of time, but has been gaining a lot more traction as of lately.

In this review article, we will be highlighting each platform for their many benefits, while also focusing our attention on the different pricing plans each has to offer.

SEMRush Review

SEMRush is an all-in-one marketing toolkit for digital marketing professionals. Through the use of the tools and features provided by SEMRush, users can run technical SEO audits on their sites, track daily rankings, analyze competitor’s SEO strategies and backlink profiles and more. SEMRush also has features and plans in place to meet the needs of e-commerce sites, enterprise solutions and marketing agencies.

SEMRush Free Trial and Pricing Plans

  • Free Trial: 7 days free trial. CC required.
  • Price: Premium plans starting at $99 per month.

Ahrefs Review

Ahrefs is an all-in-one SEO toolset, with free learning materials and tracking and analysis tools for site owners and brands of all sizes. Some of the main features and tools offered by the service include the ability to optimize your website through site auditing, analyzing competitors with site explorer, studying customer search habits with keywords explorer and using their rank tracker to track your sites rankings and progress.

Ahrefs Free Trial and Pricing Plans

  • Free Trial: Not free, but $7 for your first 7 days.
  • Price: Premium plans starting at $99 per month.

Ubersuggest Review

Ubersuggest is a free all-in-one tool that makes SEO easy, without requiring the site visitor to create an account or submit a credit card to take part in their free trials–whereas SEMRush and Ahrefs don’t provide any free analytics and SEO reporting. In short, visit the site, type in a domain name or keyword, and instantly be provided with a highly detailed data report.

Of the three SEO tools featured in this review article, Ubersuggest is the only one that offers free access to SEO and site data without the need to sign up for an account or free trial.

Users that decide to create a free account with Ubersuggest will also have access to premium training courses and support, advanced rank tracking tools and the ability to run their own site audits. Other advantages of the solution include advanced course videos, Q&A calls, worksheets and email support when users upgrade to a premium plan. 

Ubersuggest Free Trial and Pricing Plans

  • Free Trial: No trial needed, anyone can pull reports without an account.
  • Price: Free, with premium plans starting at $29 per month.

All-in-One SEO Solutions

The one common denominator across each of the three SEO tools and solutions listed above, is that they all promise to give you the necessary tools and tracking to help improve your site and ranking performance. They each analyze website rankings, offer site audit features and different ways to analyze the competition.

Each platform also has thousands of paying customers to back up their statements. However, for newbie bloggers or businesses working on a budget, many of these solutions will simply be out of their budget.

With this is mind… why is there such a variation in pricing?

For the most part, you will see higher associated costs with solutions like Ahrefs and SEMRush because of the extensive data and solutions they have in place for agencies and data driven companies. However, a solution like Ubersuggest can provide quite a lot of information that most site owners need, without having to charge a lot of money in the process.

This SEO platform review article was just a quick glance at three of the more popular solutions on the market today, while also highlighting the features and pricing of each. 

No matter what type of site you run or the size of the business you currently have in place, it’s important to take the time to visit each of the solutions and see which best caters to your own business needs and budget.

And the Winner Is… Ubersuggest!

In the world of SEO and online marketing, everyone has their own preference on what methods and link building strategies work best. The same holds true for the different types of platforms and tracking solutions that they like to use. Fortune 500 brands with a lot of money to spend and heavily focused on data-driven data and analysis, will have no problem spending $1,000 a month for daily reporting and deep site analysis.

However, this SEO solution review article isn’t based on which platform is simply the best, but which is a better solution and option for site owners, bloggers and brands of all sizes. When looking through each of the examples above, many of them share the same tracking and analysis features.

With more than a billion active websites and blogs on the internet today and new ones going live daily, that is a huge opportunity for a new player to enter this competitive space while offering a lower price for their users.

But when it comes down to a pricing model that caters to the needs of all site owners, there is one clear winner. The Ubersuggest platform is also extremely easy to use, which is ideal for new site owners, while also offering the room for growth and expansion through their premium plans.

When Neil Patel launched Ubersuggest, he wanted to create a solution that was free for all users, yet cost effective for businesses and brands of all sizes if they wanted to upgrade to unlock all features.

That is exactly what we are seeing with Ubersuggest today.