Multiple Posts – All At Once Or Throughout The Day

If you post more than once per day, how do you time your postings? There are two schools of thought on this.

The Lunchtime Crowd

The first school of thought say to get all your posts up before noon. This is how major blogs like Engadget and Gizmodo works. The majority of their daily postings are up before noon, and then there’ll be a sprinkling of posts after that. The rational behind this is to catch the “lunchtime crowd.” The theory is based around the assumption that most people check out blogs during lunchtime so you should have all your posts ready for the readers by then. That leaves you plenty of time to get up a post or two for the dinnertime crowd.

Giving Readers Time To Comment

The other school of thought say to spread your posts evenly throughout the day. This will give time for readers to comment on the post and even engage in a discussion with other readers. If you start banging off one post after another in an effort to get them out by noon, reader comments will slow down. If you’ve ever read an Engadget or Gizmodo blog, you’ll notice that comments on each post are very low considering the size of the blogs – Gizmodo get over 1 million page views per day and Engadget gets even more!

Self Fulfilling Prophecy

I am not sure I buy the “lunch time crowd” theory. While my traffic does go up during mid-day, it’s not a mega increase over the rest of the day. Then again, I don’t jam all my posts in before noon. It maybe possible that readers of Engadget and Gizmodo know they have most of their posts up by noon and check the site then, making the lunch time crowd a self fulfilling prophecy.

All before noon or throughout the day. Which multi-posting style do you prefer?