With Instagram, more people are taking part in the social sphere, and its boundaries are opening up. Photo-sharing apps have evolved from once being used mostly by vacationers, influencers, and advertisers to now being popular among all types of users.
With stats, you can figure out what parts of your marketing efforts need to be changed, such as how many people you should target when to post or what kind of content to offer.
Knowing the latest Instagram facts is essential as you devise your social media marketing strategy for 2022. Listed below are the most important Instagram stats you need to know this year, as we want you to work with the right information.
Now let’s dive into the top five Instagram statistics for 2021 to help you determine whether Instagram is worth your time and money.
1. Use of Instagram hashtags
As hashtags are used to identify topics and tags on social media, their usage has surged since their creation in 2007 (by Twitter). They are now considered an essential part of social media activities.
This applies to Instagram as well. There are many people and businesses using hashtags on Instagram, including companies and influencers.
According to the latest statistics, so many hashtags are being used in Instagram posts that each post contains an average of 10.7 hashtags.
To learn more about how to come up with the best keywords, tags and phrases that best match your content and audience on social media, be sure to take a look at these top fashion hashtags on Instagram.
2. Businesses Use Instagram
A recent study revealed that 7 out of 10 hashtags on Instagram are branded due to Instagram’s increasing popularity.
The engagement rate on Instagram is considered the most important metric by more than 80% of businesses. Many marketers consider Instagram engagement a major KPI, but it’s not easy to measure.
Due to the swift development of the Instagram platform, it cannot be easy to measure what’s new and what should be measured.
3. Use of Instagram Stories
Instagram stories were launched in August 2016. It lets users take photos or videos that expire after 24 hours – a feature that changes the game.
And with more focus on the usage of hashtags, stories and user reach, more businesses and brands are spending more time and money on growing their IG following as well through the use of attractive social image content.
Instagram users started sharing way more after launching this feature. Instagram Stories are seen by 500 million users every single day. The most popular Instagram stories from businesses account for 1/3 of all views.
4. Growth of Instagram Sponsored Content
Instagram influencers have become increasingly popular in publishing sponsored content, and the trend shows no signs of slowing down.
Instagram influencers used the #ad hashtag 133 percent more often between February 2018 and February 2019.
According to Instagram, nearly 25,000 accounts were posted with the hashtag #ad in the first quarter of 2019. And this is also why big brands love influencers on social media as well. By partnering with top influencers that have millions of followers already in place, it just makes the process a whole lot smoother.
Posts by influencers who have more followers are more likely to have a larger following, and they are more likely to be sought out for influencer marketing efforts.
5. The Young Generation Loves Instagram
The majority of Instagram app users under 35 represent 71% of the billion monthly active users. As of January 2019, this stat shows how many Instagram users there are across the globe.
Users between the ages of 25 and 34 make up the largest users, followed by those between 18 and 24. What is the demographic of your target audience?
Your brand will be able to determine which social media platforms make sense based on social media demographics. And just like how it seemed as if Facebook was the most important social media platform in the world, we are now seeing less attention given to FB, and more user movement towards IG and TikTok.
As a result, you’ll minimize the chances of creating content for a platform that doesn’t have an audience. And at the same time, it’s always important to pay attention to any new up and coming social platforms, as you never know where your audience might be heading next!
Adding Value to Your Social Media Marketing Efforts
With Instagram starts, you can obtain data that will inform your content strategy. You can use that data to identify what is working (and what is not) for your audience. As you consider those benchmarks, it will be much easier to create incredibly engaging content.
To learn more about the power of social media and how to grow your following on Instagram, be sure read all of the latest content being added to the John Chow blog on a daily basis.