How to Use Exclusivity to Get More Loyal Customers

Are you wondering how to turn casual shoppers into loyal customers of your business?

Having loyal customers is important. According to Vision Critical, acquiring new customers is anywhere from 5 to 25 times more expensive than retaining new ones, depending on your industry.

So, you need to make sure your existing customers stick around and continue to buy from you. But how?

One way to get more loyal customers is by using exclusivity. As stated by Cambridge Dictionary, one of the definitions of exclusivity is “the quality of being available only to a small number of people who are rich enough or considered good enough.” Exclusivity makes people feel important. And if you make your customers feel like VIPs, they’ll stay faithful to your business.

Here’s how to use exclusivity to get more loyal customers.

1. Build a Waiting List

Many people are willing to wait in line for hours to get into the hottest nightclub or the newest restaurant. Why not use the same strategy for your brand new website?

Obviously, you can’t put up velvet ropes to grab the attention of passersby. So, how do you get people excited about your site launch?

The answer is by creating a ‘Coming Soon’ page. That’s right, before you even launch your site, you can use exclusivity to create a ton of buzz about your website.

You can use a WordPress plugin like SeedProd, which is the #1 coming soon page and maintenance mode plugin on the market, to easily build a coming soon page for your site.

A coming soon page not only lets your audience know that something exciting is coming soon, but it lets them have a chance to be the first to know about any news and updates by allowing them to sign up for your email list.

For example, check out the coming soon page below. Users can provide their emails in order to be the first ones notified of the launch. They even include a countdown timer to build more excitement.

When you involve people with the launch of your website, you can create loyal customers from day 1.

2. Offer Insider Tips

Having an email list is important. The people who subscribe to your email list will be your most loyal fans and customers.

But, if you’re having trouble growing your email list, what do you do? Well, you need to give your website visitors a reason to subscribe.

Users should feel that when they subscribe to your email list, they’re joining an elite group. While anyone can join your email list and it’s not really exclusive, you can make it feel exclusive by offering insider tips to subscribers.

Check out the example below. NewsCred uses OptinMonster to create a popup optin campaign. To tempt users into subscribing, they promise to deliver weekly insights on the latest changes in content marketing.

This exclusive information delivered straight to the inbox is enough to make any one want to become a subscriber. And once they become subscribers, you can use targeted email marketing campaigns to turn them into loyal customers.

3. Create Private Groups

What better way to make your customers feel like “very important people” than by creating a private group just for them.

You can easily create a closed Facebook group for your customers to hang out in. In your group you can chat about specific topics, interact with your customers directly, and use challenges to get your members engaged.

For example, WPForms offers a private group for their customers, called WPForms VIP Circle, that grants members exclusive access to giveaways, tutorials, sneak peaks at upcoming features, and much more.

An exclusive group will do more than create loyal customers, it will create a community around your business.

4. Offer Special Deals

When your customers are getting a special deal that feels like it’s just for them, they’ll be a fan for life. Even if the deal isn’t really exclusive, you can make it feel unique to each customer by sending personalized emails.

In fact, according to survey results from Evergage, 98 percent of marketers agree that personalization helps advance customer relationships.

For instance, take a look at the email from Kate Spade below. This personalized email thanks the user for becoming a subscriber and offers a special treat of 15% off their next purchase.

Even though you’re sending the same email to each of your new subscribers, it still feels like a deal that not everyone gets. When you make users feel appreciated, they’ll be more likely to stick around for the long haul.

5. Create Exclusive Content

Another way to use exclusivity to create more loyal customers is by creating exclusive content for them. Don’t just create any type of exclusive content though. Your exclusive content should be extra valuable to your customers.

For instance, you can host webinars to teach your customers how to better use your product and grow their own businesses, like Asana and Stance did below.

If you can teach your customers how to get more out of your product, they’ll have no reason to move onto one of your competitors. Instead, they’ll know your product inside and out and grow it love it even more.

Aside from webinars, you can also offer exclusive blog posts and other content on your website. All you have to do is put it behind lock and key using a membership plugin.

With a membership plugin like MemberPress, you can easily turn your website into a membership site and control who sees what content. People want what they can’t have. So, if they see content on your site that’s only available to members, they’ll rush to join.

Over to You

Turning casual customers into loyal ones can be time-consuming, but it’s worth it. When you have an army of loyal customers, they’ll recommend you to all of their family and friends, promote you on social media, and stick with you for life. So, make your customers feel special by planning something exclusive today.