How To Set Up a PPC keyword List

There are basically three types of guys that do PPC from what I have been able to see.  The first type we run across starts building their account without doing a keyword search, as that is a simple easy way to do it.  Your next average person will create a list of generic keywords, which made the account a bit stronger than the first guy.  The third type, is going to spend time on his website, determining and increasing relevant keyword variations, finding his target market, and using keyword research tools, making him far ahead of the first two PPC guys. Which type of PPC guy do you want to be?  I think the answer is actually quite obvious.  Lets take a look at this objectively.

Lets take a look at setting up keywords properly, so that we can actually have success with this whole PPC thing.

Steps to setting up a PPC keyword list


Obviously, the first place to look for your keywords is your company website. Obviously, the best core words and phrases are inherently going to be, most likely, on the main page. To stay completely organized, we recommend that you group all keywords by a similar theme.  Typically, this would be categorized by services offered, or products offered.  This keeps you from having a long keyword list.  After that, go through the website and jot down every relevant keyword you see.

As you scroll through your site, remember that you have branded terms in the site, that you will want to add to your keyword list.  This will increase conversion rates, and lower cost per conversion.  Also, you will want to remember in your keyword lists, to include synonyms and keyword variants.  A great example of this is using “paid search” instead of “pay per click” on the keyword list.

After you have gotten done brainstorming on your website, it is time to enter these keywords in a keyword research tool to get an idea of other keywords that fit your business.  Google is very good at just generate a list of related keyword ideas.  Go ahead and pick which of these you like, and add them to your keyword lists.

Another important thing to keep in mind is to think about the intent of your customer.  For example, if a potential customer was in the market for a product or service you sold, what would they type into a search engine?  For example, a person searching for pest control in California is not going to search for pest control in Washington, DC.

Also, when looking at making a list, take a look at what your demographics is.  Are your keywords going to hit your demographic?  This may seem like a simple step, but in reality it is one that many people completely overlook.  Match the people you want buying your product with the people that will use these keywords in their searches!

Try these tips out and let us know how the keyword lists turn out!

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