Do you want to know how to make lead capture pages that will convert?
Typically, a lead capture page will offer some type of promotion or piece of content (which are called lead magnets). The purpose is to collect valuable information from your visitors, allowing you to nurture them into paying customers. Most often, the goal is to get their email addresses in exchange for an offer to grow your email list.
That way, you can continue sending them different offers with the goal of converting them into customers. So you should think of a lead capture page as the starting point of building a relationship between you and the customer.
With a page builder plugin like SeedProd, you can easily create professional lead capture pages without being a techie.
That said, let’s look at how to make lead capture pages that will convert into email subscribers and ultimately paying customers.
How to Make Converting Lead Capture Pages
The design and structure of your lead capture page will decide if it’ll be successful or not. A converting lead capture page should include the following:
Let’s break this down further starting with the first essential step.
1. Write an Attention-Grabbing Headline
The headline is the first thing your website visitors will see when they arrive on your page, so make sure to make it enticing.
Try to spike curiosity to want to read more. For example, the ConversionGods’ title below uses the power word “secrets” to get people curious to know more.
Also, offering to solve common pain points already in the headline is always a good hook.
Overall, the headline should give users an idea of what they’ll be getting when they subscribe in only a few words.
2. Include a Lead Capture Form
Your page should always include a lead capture form. How much information you can ask for will depend on how early in the sales funnel you’re using your lead capture form. If it’s early in the funnel, you don’t want to hit prospects with an extensive form with too much information to fill out.
Besides, users will likely ask themselves if it’s worth their time and effort to fill out the form, so keep it on the shorter side. You don’t want to lose potential customers by asking too many questions.
Although, one thing worth mentioning is that you can create a more personalized relationship in future emails by collecting your prospect’s first name. That way, you can begin your emails by greeting them by name.
On the other hand, if someone lands on your page after showing interest in your product or service, you can ask for more information that will help to qualify them as a lead.
3. Use a Call to Action Button (CTA)
Always include a call to action button (CTA) to encourage users to take a particular type of action on your page. For example, leave their email address in exchange for an eBook or a free giveaway.
The text copy of the call to action button is more important than you may think. In fact, tweaking it to be super actionable can increase your click-through rate (CTR) by up to 90%.
For instance, “Get Your FREE eBook” is more telling and actionable than “Learn More” and can significantly impact your CTR and conversions.
In this example, the CTA button tells you to “Get your code” if you want a 10% discount on your next purchase, which is super actionable.
4. Leverage Customer Reviews
Did you know that consumers are 83% more likely to trust peers than the brand itself? Adding customer reviews and testimonials will help potential customers to see the value of your product or service.
For instance, the page below includes a customer review saying that the weight loss recipe guide worked and that she’s never felt better. That shows proof that the recipes work and may encourage other customers to try them as well.
5. Include Eye-Catching Images or Graphics
Images are essential to give prospects a feeling when landing on your page. We keep seeing proof of images’ incredible power with the growing number of Instagram users, around 26.9 million in 2020.
So, spend a bit extra money and effort on high-quality photos and graphics to illustrate your offer. Blurry images can make the design, and ultimately also your product or service, look unprofessional.
Like mentioned, images provide a feeling. Pictures of happy smiling faces can help people imagine how they would feel when using your product or service.
For example, Masala Body’s lead capture page gives you the feeling that losing weight doesn’t have to be a dreadful experience. And you can still feel happy and enjoy easy recipes.
6. Write Engaging Text Copy and Address Pain Points
Put effort into writing an engaging text copy that clearly explains your offer and entices people to find out more. Address your visitors’ pain points and offer solutions to their problems.
Try to keep it minimal and use formatting, like bullet points and subtitles, to make it easier to read. You don’t want to tire out your website visitors with too much text.
Remember that your main goal with the lead capture page is to get prospects to leave you their email address so that you can turn them into paying customers later.
For example, Mike Lardi’s lead capture page is stripped of unnecessary text copy and only tells you exactly what you’ll get. It also solves the pain point of maintaining your energy levels throughout the day.
7. Add Trust Seals or Privacy Policy to Create Trust
Adding trust seals, like PayPal and SSL logos, is excellent for creating trust if you have an eCommerce website.
A privacy policy can be suitable for other websites to let users know you won’t sell or share their personal data with third parties. It can be something as simple as” We promise not to use your email for spam.”
Conclusion
Like mentioned, the main goal of a lead capture page is to turn your visitors into subscribers and paying customers. So, now it’s your turn to implement these simple tips and start making high-converting pages that will help you grow your business.
Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.