Studies shows that it cost up to four times more to find a new customer than it does to keep an existing customer. Repeat customers are what drives a business to increase sales and profits. However, even as you work hard to nurture your ideal customers there are others that are leaving your business. What if you could decrease those leaving and increase the value they bring to your business?
It starts with understanding why customers leave in the first place and how the right communications strategy allows you to keep them longer. In this video, we will show you actionable methods to keep your customers and maximize their lifetime value. You will lean what is churn, and how to calculate your churn rate. How to understand why your customers are leaving, and how to keep customers longer with the right communication strategy.
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The most important lesson I learned from email marketing is to start your list from day one. I didn’t start my list until my blog was almost a year old. Had I started from the day my blog started, my list would be a lot bigger today and I would be making a lot more money.
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In upcoming post seris, I will show you how to take full advantage of all the unique features Constant Contact has to offer. Go set up your free trial now so you learn can along with the training. Remember, it’s free and no credit card is required.