If you have been using Instagram for a while, you know that it’s no longer a platform where you just post beautiful pictures for your followers.
It has outgrown that stage and established itself as a powerful tool for building brand awareness and growing an audience online.
But to get the desired results, you first have to nurture an engaged follower base for your brand. With so many businesses using Instagram for their marketing strategy, it’s difficult to get your audience’s attention without having a strong Instagram strategy.
If you are struggling to get your follower’s engagement on your profile, here are some ideas that can help you nail your Instagram marketing campaign.
So let’s check out some of the most effective ways to get more engagement on Instagram.
1. Engage Users Through Stories
Instagram stories are gaining huge popularity amongst its users. Studies show that about half a billion people use Instagram stories every day. And people love brands that post stories regularly on their profiles.
Stories are not only interesting to watch but are highly engaging too. Your users can react to them through stickers and emojis and can even leave their thoughts through replies. This gives you an opportunity to interact with your audience on a one-on-one basis.
So why not use it as a way to gain more engagement for your brand?
You can create polls, quizzes, and questions for your users and share them in your stories. This can be an easy way to encourage engagement from your followers.
You can also use countdown timers before a product launch, give a sneak peek of what’s happening behind the scene to spark excitement in your followers, etc.
2. Go Viral With Reels
Another brilliant way to engage your audience on Instagram is to create reels. Instagram launched this feature in 2020, and ever since, it has gained huge popularity amongst its users.
It’s a great way to create short videos to convey your brand message in a quick and efficient way. You can make your reels more interesting by adding stickers, effects, music, etc.
The best thing about reels is that compared to standard videos, they get boosted in the newsfeed pretty easily. This makes our marketing efforts even more effective.
Also, people love engaging with such forms of content because they are short and interesting. And the more engagement you get, the more visible it becomes, which further attracts more engagement.
3. Organize Giveaways
Who doesn’t like freebies? We all do, don’t we? So why not use giveaways to attract some engagement for your brand?
The prize you announce can act as an incentive for your audience to interact with your post. This, in turn, can help you boost brand awareness and increase your visibility alongside gaining some solid engagement.
Running a giveaway can be super easy with tools like RafflePress. You can use it to create an online contest with just a few clicks. The good thing about using this tool is that you don’t even need to be a pro. It comes with some amazing features like giveaway templates, one-click entry, fraud protection, and so much more to make your giveaway contest a more fun-filled one.
4. Be Relatable
For any social media marketing campaign to work well, you need to be authentic. Rather than being perfectly polished in your efforts, it’s better off to be a little fallacious at times.
This helps your campaign be more relatable for your audience.
You can do that by owning up to your mistakes, sharing blooper videos, creating relatable memes, even using your sense of humor when you’re writing your captions, etc.
It’s interesting for your users to know what’s happening behind the scenes. So rather than showing only the polished version of your brand, show them your fallacies too sometimes.
5. Post Saveable Content
Another brilliant idea for attracting engagement on Instagram is to create shareable content. This can be a recipe, post with pro tips, how-to content, or anything that you think can benefit your users.
Once you create them, just make sure to add a “Save this post” call-to-action to your post. It’s a great way to encourage your users to click on it for more engagement.
So these are some of the easy ways using which you can gain more engagement on Instagram. But remember, it’s important to be consistent in your marketing efforts. You can’t just post once in a while and disappear for the rest of the time and expect to get great results. If you fail to stay consistent, creating a content calendar can help your campaign be a more organized one.
Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.