Are you interested in reaching a broad audience and growing your business? If so, you’re not alone. Business leaders and marketers across all industries want to reach their target audience so they can show off their latest content, products, and promotions.
In order to maximize your lead generation efforts and revenue, you need to have a far-reaching marketing strategy in place. It doesn’t matter if you have the best solution on the market; if your intended audience doesn’t know you exist, you’re going to have a difficult time growing your brand.
Today, we want to show you several strategies you can use to reach as many potential customers as possible. We will go over content marketing techniques, ways to improve your SEO ranking, how to promote your business off-site, and much more.
Ready? Let’s dive in!
Diversify Your Content
All businesses that hope to grow should regularly post content to their company blog. For context, a whopping 77% of internet users read blog posts. Couple that statistic with the fact that 47% of people read 3-5 pieces of content before buying a product, and it’s easy to see the value of building a robust content marketing strategy.
We suggest creating value-packed posts that resonate with the pain points and goals of your target audience. If you need help deciding what to write about, spend some time researching your market. Once you understand their issues and what they ultimately hope to achieve, you can create content that reflects these ideas.
Note: If you need help setting up your blog, click here!
Creating written content is a great start, but not the only piece of the puzzle. Publishing diverse content is a crucial component of a far-reaching marketing strategy. Consumers interested in your product or service may have different preferences regarding how they consume content.
You’ll find some people that like visual content, like videos and infographics. Others prefer audio, like podcasts. You’ll also notice that, yes, a large portion of your audience prefers written content. However, diversifying how you reach users will ensure that there’s something for everyone, which will ultimately improve your ability to connect with first-time visitors.
Work on Your SEO
Now that you know how to use your blog to extend your reach, it’s time to talk about search engine optimization (SEO). SEO and content marketing go hand-in-hand because you need to use specific words and phrases to rank on popular search engines, like Google.
Consider that 68% of all online experiences start with a search engine, and it’s clear that businesses need to improve their SEO if they want to reach more people.
Google’s Keyword Planner is an excellent tool that can help you discover new words to use to improve your ranking. For instance, if you have a sporting goods store and find out that there’s a high search volume for “golf trick shots,” you may want to write an article featuring that keyword.
If you consistently improve your SEO, users will begin to find your company when they are casually searching for information, products, or entertainment.
Don’t forget to monitor the progress of your ranking after you hit one of the top spots. You have to proactively take steps to stay at the top, especially if you’re trying to rank in a competitive space.
Offer a Broad Range of Subscription Options
Next, let’s talk about how to keep new site visitors engaged with your brand. Let’s say someone finds your website for the first time and is intrigued by your content. If your only subscription option is email, you could miss out on plenty of potential customers.
There are now new opportunities for keeping in touch with your target audience that doesn’t involve asking for an email address. One of the quickest and easiest ways to grow your lead list outside of emails is by using push alerts. In the US, push alerts result in an impressive 15.75% subscription rate. In other words, it’s easier than ever before to send users new content and offers directly to their desktop or smartphone.
You can also grow your social media channels by including buttons that allow visitors to follow your account on platforms like Facebook, Instagram, Twitter, and YouTube. Consumers that don’t use email are likely to respond to your posts on social media. If you’re wondering how much this addition will affect your reach, consider that 34% of consumers prefer to get promotional offers from brands on social media.
Use Dynamic Ads on Social Media
While we are on the topic of social media, let’s talk about how you can create promotions that help spread your reach. Over half of the global population uses social media, and on average, users spend 2 hours and 29 minutes every day. Platforms like Facebook and Instagram have a feature called Dynamic Ads, and they are worth looking into if you want to increase your leads and sales.
Essentially dynamic ads require you to upload snippets of different promotions. You can include photos, text, offers, and more. The artificial intelligence behind this ad program takes your information and creates ads designed to appeal to different segments of your audience.
For example, let’s say you own an online pet store and want to spread brand awareness. You could create dynamic ad snippets for cat, dog, and bird owners. Now, the system will put the cat-related pieces together and create an advertisement that will get pushed out to people that fit specific requirements, such as following cat-themed groups on Facebook.
This tool gives you the option to send personalized promotions to prospects without tracking people down one at a time. If you’re short on time but want to introduce a far-reaching marketing strategy, dynamic ads are a must-have tool.
Connect with Other Brands
Our last tip for reaching more potential customers is to connect with other brands. We know that most business owners like to feel that they can make it to the top of their industry alone. In some cases, that statement is true. But typically, you want to partner with high-profile businesses and influencers in your industry.
When partnering with other businesses, you could bundle your products together, write guest posts, or even do a live event where both brands collaborate for one audience. There are other possibilities, but these three are what you will typically see when brands join forces.
Influencer marketing is also extremely popular on social media. If you need evidence, think about this; 130 million people tap sponsored posts on Instagram every month. Partnering with brands and internet personalities requires you to know who they are and who they want to reach.
The goal is to find brands with similar target audiences but different products. For example, a hosting company might partner with an email marketing SaaS. Both products are helpful for new business owners, so this type of cross-promotion makes sense. If someone finds the hosting company first, they may need an email marketing service. Similarly, someone looking for an email marketing service may realize they need a hosting company.
Think carefully about the partnerships you form and ensure that there are standards set before you start promoting. We also suggest that you form several partnerships so you can comfortably work with multiple brands to reach more potential customers.
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Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.