Are you a fan of niche marketing? If you’ve done anything in terms of content creation or marketing as a blogger, an affiliate marketer or any type of lead generation or ad copy, then you likely are already a BIG fan of it!
The concept of niche marketing is quite simple. Instead of going after a large marketing like “investing”, you would niche down to maybe “stock market investing”. And then, if you wanted to niche it down even further, you might end up with “penny stock investing”.
The more times you niche down and make it as specific as possible, the easier it will be for you to target a niche audience and best cater to their needs. This also works quite well in the online dating space, and creating targeted landing pages and ad copy for men and women in different states and zip codes, and also based on their personal interest. In fact, the dating industry is one of the hot niche markets out there, as someone is always looking to meet someone else.
With this in mind, today we are going to look at some of the hottest niche markets happening right now. What’s also exciting about this list is that they are niche marketings that could also be considered ‘evergreen’, as they likely won’t be going anywhere any time soon, and people will continue searching, using and buying products and services in these spaces for a while.
Be sure to check out the three hot niche markets below and see if they are currently on your radar.
The Stock Market and Day Trading
The first hot niche market on the list is the stock market and day trading. However, just like we laid out at the beginning of the article, this is way too specific to approach head on. Instead, you need to understand the market and try to niche is down as much as possible.
With so much news and attention about the huge increases in the stock market lately, everyone is trying to figure out ways to start making a quick buck. With Apple and Tesla recently splitting and the stock market hitting all time highs, right now isn’t just a good time to be in the market, it’s also a great time to have an investing online resource or course as well.
This is especially true in the world of day trading, as it’s often more fast paced and exciting then just buying stocks and holding onto them for the next 20 years.
The good news is, even if you aren’t an active day trader or successful at making trades on your own, there are plenty of ways to make money with affiliate marketing or creating your own content sites in this space.
A great example of this can be seen through WarriorTrading’s stock market holidays reference guide, which highlight when the market is closed–which is a very common people ask and search for whenever there is a holiday in different parts of the world.
In the case of WarriorTrading, they have an online course and membership which they can promote and funnel site visitors to. For everyone else, a good option is going after this same target audience, but using your content to redirect leads and traffic to different affiliate offers related to investing, online trading accounts or courses on how to get started with day trading.
Print on Demand Anything
Another super hot niche market that is making a ton of money through products, online course and materials is Print on Demand (POD). The world of ecommerce is growing to new levels year over year, and as more people get word on how easy it is to get started in this space, more people continue to flood in.
The concept of POD is quite simple. It’s often done by starting an online store through Shopify, choosing a print on demand drop shipper, and then marketing your site to get new customers and sales. Even Amazon has some print on demand options for book and tshirt designers through their site.
Originally, the t-shirt market was super hot, but now it’s just super competitive. Sure, it’s still making a TON of money, but there is a lot more competition than ever before.
However, the landscape of POD continues to grow and scale in different directions, with ecommerce sites now having the ability to create and sell cups, mousepads, pants, shoes, shower curtains and pretty much anything else you can think of.
To learn more about the ins and outs of using print on demand to create an online business or store, Shopify has plenty of great resource guides and tutorials through their blog.
That’s one side of the business. The other is selling online courses to teach people how to get started in this space, and another is selling the designs and print art that sites can upload to their site. All three of these options are big winners in the print on demand market.
Influencer Marketing and Social Media
When is the last time you saw a commercial or online advertisement where a celebrity was pushing a product or service? It was probably just today–and this was definitely a form of influencer marketing.
With more businesses and brands now focusing their efforts on social media and influencer marketing, this is an industry that just continues to grow month after month. And as reported by Blogging.org, the influencer marketing industry is likely to surpass $5 to $10 billion in revenue by the end of 2020 alone.
With rumors and story headlines featuring people you’ve never even heard of getting rich off Instagram, and Forbes covering stories about Kylie Jenner and her becoming a billionaire beauty mogul… everyone wants in.
What’s even better, is that you don’t need to have millions of social followers to get in on the action.
With nano and micro-influencers leading the way in smaller niche markets, there is more than enough money to go around. In terms of opportunities for revenue generation and starting a business around the concept, there are several.
- The first and most obvious, is to grow your person brand and following on social media and then becoming an influencer yourself.
- Another is to study the industry, create a super detailed reference guide or course, and then sell it to anyone wanting to do just that.
- More indepth methods for making even more money in this space, is creating platforms that allows influencers and brands to connect together.
The truth is, when it comes to influencer marketing, everyone is just looking for more resources and guidance on how to get the best ROI. More often than not, big name brands and businesses are just throwing money out there because it’s the ‘thing to do’ and not really being able to track the ROI.
And if you don’t feel like you have a big enough following on Instagram to become a self-proclaimed “INFLUENCER”, there are plenty of ways to increase your count. Many of which are free and will ultimately help grow your brand following in the long run.
With that being said, creating any type of resource, online course or reference guide that can help individuals make more as influencers, or to help brands better connect and measure ROI… you’re probably going to have a winner!
Taking Advantage of Niche Markets While they are Hot!
The thing about “hot niche markets” is that they usually aren’t that hot for long. However, there will some alternatives and different directions you can pivot should your select market or industry cools down.
As laid out above with the different examples, we know investing, ecommerce and social media are always going to be hot multi-billion dollar industry. Now the hard part is figuring out how to become an influencial and trusted expert within your space!
If you are going after any of these niche markets, be sure to cater to the needs of your audience and have a plan for monetization before you get started.