No matter what type of business, brand or website you have, making sure you have a consistent flow of traffic coming to your site is key. The great news is that internet traffic is everywhere and you just need to focus on what’s working, while also making sure you are providing your audience with value and a reason to keep coming back for more.
With this in mind, today we are going to list five different ways you can start offering more value to your audience through the use of video content and social media. As mobile, video content and social media continue to rise, these are the key areas where you should be focusing your efforts.
Be sure to implement each of these methods into your content creation and marketing efforts throughout the year to see an increase in traffic month over month.
Convert Your Best Written Content into Unique Whiteboard Videos
If you already have a website or blog, then you likely already know the importance of written content for ranking in the search results and building backlinks to your site. In fact, some of your best content may have already been read and shared several thousands of times over.
Should this be the case, you may want to explore your options with video content creation and turning your best content into explainer or whiteboard videos. By doing this, it makes your content more interactive, fun and engaging for all audiences. It’s also a great way to increase social exposure and sharing as well.
Contrary to the belief that only text content will rank in Google and affect search rankings, video content can help with this as well. According to simpleshow, video content can also help with SEO as well. This also comes as no surprise, as Google loves user engagement (which is what everyone is viewing on social media and through their mobile devices), while also having YouTube under their company umbrella as well.
Best of all, whiteboard and explainer videos work extremely well for teaching audiences how to accomplish something, while also being easy to create. In other words, there is no need for users to get in front of the camera and creating videos on their own.
Take Advantage of the Best Social Platforms to Build Loyal Followers
With more than three billion users spread across all of the major social media platforms in the world today, there is simply no better way to reach new audiences and build up a loyal following in the process.
Facebook is great for communities and groups, while Twitter is perfect for sharing blog posts and content. If you like to focus on visuals, then Instagram or Pinterest is probably best for you. And if you are focusing on high-end business and tech deals, you might do better with LinkedIn.
In either case, be sure to take some time to understand which social platform is best for your brand. After all, the last thing you want to do is spend a lot of time on content and social media marketing, only to find out that your ideal audience is on another platform.
Also, if you have a site or brand that is actively selling products or services, than platforms like Facebook and Instagram have worked extremely well for paid advertising. Through their self-serve advertising platform, anyone can get started with paid ad campaigns to target different demographic audiences around the world. This is definitely something every marketer and brand should consider.
Find a Problem Your Audience Has and Solve It for Them
Lastly, one of the best ways to create content for your desired audience, is to make sure you are giving them value and exactly what they are looking for. A perfect example of this would be in the form of solving problems.
If you have a financial or personal wealth blog, you might want to focus on tutorial articles that highlight how to improve your credit score. If you have a health or weight loss related blog, then it would be in your best interest to provide keto or healthy eating tips.
In short, the more specific and niche targeted content and problem solving you can get, the better off. With more than a billion active websites and blogs on the internet today, it’s important to not just create more content, but to create amazing content.
It’s better to have a website with five really great articles that provide a lot of value, versus coming out with a new short 500-word article daily that just gets lost in the mix.
Bonus Tip: Implement these Methods with Paid Monetization in Place
Having the ability to reach a target audience while also giving them exactly what they want, is the ideal business method for making money online. This is something we have seen in the online marketing, business startup and self improvement space for a while now.
Some recent examples of paid membership or private access groups that have launched into much bigger private communities are POD Academy and Smart Blogger. Both of these sites know who their exact audience is, while also understanding that there is a ton of information online in reference to making money with Amazon, blogging and internet marketing.
These specific paid platforms and online courses are working extremely well, because they have proven track records and have made it easy for audiences to learn how to follow simple step by steo actions laid out in both text and video content.
How to Increase Your Site Traffic Every Month with SEO and Social Media
If you are looking for continued growth for your site month after month, it’s important to have a solid SEO and social media content creation and marketing plan in place.
Be sure to skim through each of the methods above and then come up with a plan for how you can start implementing them into your own website or blog. Even with just a few new backlinks and social shares being added to your site and content every month, this can be enough to push up your site content in the search results and maybe even trigger a few more long tail keywords.
The same thing holds true with social media, and it’s all a numbers game that combined week over week when you have an effective strategy in place.
In summary, you already have all of the necessary tools and resources in front of you for success and it’s just a matter of putting them all to work. Best of luck, and we look forward to hearing about your latest success stories!