Google Taking On Third Party Ads

Google has opened up its Google AdSense network to third-party advertisers. Before, the network served text and display ads from Google only. This is good news for the third-party advertising networks as it allows them access into the biggest ad platform in the world.

We’re happy to announce that the Google content network now accepts display ads served from qualified third-party vendors. During this initial release, only ads in English are eligible, although we look forward to offering more options in the future.

By accepting third-party ads, we can attract a greater variety of advertising on the Google content network, which we believe will result over time in increased revenue for publishers and more relevant advertising for end users.

If you’re currently opted in to show image ads, then you’re go to go for third-party ads. If not, you can enable image ads to start receiving third-party ads immediately. You will need to update your privacy policy to inform your visitors that third-party vendors may serve ads on your site. You’ll continue to have full control over which ads appear on your site with tools like competitive ad filtering and the Ad Review Center.

More information about the third-party ads can be found at the Google blog or at the Google FAQ.