Search engine optimization looks at the content from the human perspective.
It’s all about serving the target audience and communicating effectively.How would people respond to your blog posts, articles, videos and so on?
Google updates are frequent these days. But you don’t have to panic – put your mind and business to rest and do the right thing.
No matter the business model you’re in, getting targeted traffic to your website from Google can make a huge impact.
But how exactly do you actualize this?
In this post, I’ll show you the 3 effective ways to write better SEO contents. It has worked for me – you’ll testify. Let’s dive in…
1. Â Â Plan your contents first
Most people complain that their blog posts aren’t ranking on Google first page and I wonder why?
If you carefully plan your contents before writing them, there is no way you can fail woefully. Even if you didn’t make it to the first page, you’ll still pick up rich organic traffic along the way.
A well planned content campaign can generate a lot of social media sharing. And it’s obvious, shared contents will boost your organic performance. So true!
Effective content planning begins with a deep keyword research. Afterward, you’ll spend quality time gathering information for your content – listen to blog readers, read their comments and see what they’re retweeting.
Those are helpful signals to help you plan effectively.
2. Â Â Tell a story to connect with people
People connect with stories, especially when they’re interesting and real.
As a copywriter, our best weapon is to hook buyers with stories – short and persuasive.
Of course, you won’t blatantly tell stories that doesn’t relate with the subject at hand.
It has to be relevant, lively and most of all, evergreen.
I was privileged to speak to a group of bloggers some months ago (not BlogWorld). It was an awesome Workshop.
When I shared a real life story of how I started my blog with no knowledge about traffic generation, monetizing a blog or networking.
I had no sense of direction at the time. Guess what? The attendees were glued to my story.
They loved it. It was timely and communicates in a way they liked.
Storytelling is natural. Google is looking for contents that are natural in terms of flow, keyword placement and idea. How do you feel when you’re telling a story? Relaxed, right? Right!
And that’s the beauty of SEO. If you can stay relaxed and write your content, dominating search engine result pages (SERPs) would be easier.
Why? It’s because 100% of your attention will be directed towards the people who have ears and intelligence to understand your story, instead of spiders that don’t talk or hear.
3. Â Â Run with one idea
Hey, it’s time to run with one idea. When last did you identify one bugging problem in your niche and decides to write about it?
As a blogger, we’re often distracted by the noise out there. We want to build a resourceful blog but don’t want to sacrifice quality time to hard work, perseverance and learning. And to profit from your blog, you must stand out from the teaming crowd.
Until you identity what you do best, and stay with it, none of your contents will make any impact in your world. And we can’t deny the fact that our contents would be read by influential people and beginners alike.
These set of prospects have divided attention. They’re desperate for the right solution. Sure, a lot of blogs and websites have a “top 100 list,†but that creates confusion for the reader. Simplify the reading process.
How about a simple and usable idea that can produce results for the reader as quickly as possible?
Each time you address a single problem, your content will have a deeper meaning. There would be so much insights and goldmines for the reader. It’s the perfect hook. Make your headline specific – you’ll increase clicks, sales and reach new audience.
SEO content takeaway
The purpose of SEO content isn’t to exploit Google inadequacies. If that’s what you’ve been doing, you’ve got to stop right now or first thing tomorrow morning. Lol!
Look at the people you’re writing to, their problems and how you can add value to their lives. Let the thoughts of love for people guide your writing – you’ll craft better headlines, position keywords naturally and please the next weird Panda.
What challenges do you face when writing contents for your blog? Share your experience by leaving a comment below. See you there!
Photo Credit: bigstockphoto.com – speaking
About the Author – Michael Chibuzor is a freelance writer. If you want quality and thoughtful blog posts, contact him.