Fig & Olive is a chain of high-end restaurants founded by Laurent Halasz. The restaurant has done very well catering to the fine-dining foodies, and has grown to four locations in New york, one in Chicago, one in LA, and one in Newport Beach, which was the location we had lunch at.
The Newport Beach Fig & Olive is located in the super high-end shopping mall known as Fashion Island. If you have never been to Fashion Island, you owe it to yourself to visit, if only to see how the 1% lives.
The room is extremely huge for a fine dining restaurant. It has over 12,000 square and can seat 330. Keeping such a big restaurant full can be a difficult task, especially when the average dinner bill is over $50 per person. This is where the Fig & Olive Prix Fixe menu comes in. By offering a 3-course $28 prix fixe lunch ($45 during dinner time), Fig & Olive hopes to attract the lunch time crowds that would normally go for a $14 lunch at the local fast-food spots. For only double the cost of the average lunch, you can have lunch at a swanky high-end restaurant that has mastered the art of upselling! Watch the video to understand what I mean.
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