On this episode of Driving with John Chow, I tell you what an editorial calendar is and explain why you need one.
Traditional print publishers have used editorial calendars in some form for centuries to manage the publication of books, magazines, and newspapers. The internet has dramatically increased the number of publishers who also need to organize content and ensure content is published at regular intervals. This is where the editorial calendar comes in.
Editorial calendars are used to define and control the process of creating content, from idea through writing and publication. Whether the publishing process is simple or complex, the editorial calendar ensures the movement is forward and iterative. Watch the video to find out how I use the editorial calendar to automate my Internet business, and how you can do the same.
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