Business

Effective Marketing Alerts: The Do’s and Don’ts

Push notifications, also known as marketing alerts, are a revolutionary but underutilized marketing tool. Yet, despite their high conversion rate, they’re often perceived as intrusive if not executed properly – causing annoyance rather than engagement, leading to higher opt-out rates. You may have experienced this yourself several times. Notifications that overwhelm and irrelevant messages are surefire ways to lose customers. […]

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Business

How to Run Your Own Affiliate Program (Save on Platform Fees)

Why let platform fees eat into your profits? Affiliate marketing has become an essential strategy for businesses wanting to reach new audiences and drive growth. It’s a powerful tool that allows you to tap into the networks of others, greatly expanding your reach without the need for massive advertising budgets. However, many businesses surrender a hefty chunk of their returns […]

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