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It’s Not About the Money (Not Really)

We’ve oftentimes been told not to worry about the money. They’ve told us time and time again that we should do what we love and the money will follow. Well, I’ve got a bit of a newsflash for all the burlap sack enthusiasts in the audience; the money will not follow unless you go out there and get it yourself. […]

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How You Know You Have an Effective SEO Team

The world of SEO is broadening daily and companies that know how to harness the power of a multi-disciplinary team are far exceeding their counterparts within the online business world. Gone are the days where a solitary SEO could effectively run the show. The demands of the marketing world have given rise to the need to procure a team of […]

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Potential and the Growth Mindset

Something that I’ve come to assert time and time again, both here on John Chow dot Com and on my own blog at Beyond the Rhetoric, is that inspiration and key insights can be gleaned from practically anywhere. You can learn from Instagram models and South African super geniuses alike. And yes, you can learn from would-be professional gamers too. […]

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Supercars at South OC Cars and Coffee

After being rained out for two weeks, South Orange County Cars and Coffee came back in full force with nearly 700 cars making it up to the show! Happening every Saturday from 9am – 11am at the San Clemente Outlets, South OC Cars and Coffee is the biggest Cars and Coffee show in the world. Check it out if you’re […]

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Blogging

But What Are You Going to Do About It?

Over on Beyond the Rhetoric a while back, I blogged about some common sayings that annoy me. Words matter. For example, it really bugs me when people say something like “it’s my Friday” on a Wednesday. Sorry Irene. Just because you work a non-traditional schedule doesn’t mean you get to rename and redefine the days of the week. If that […]

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How toRun a Split-Test

It’s important that you regularly test different elements of your website to make sure it’s optimized for increased conversions and boosted business. A/B split testing your lead magnets will show you what consumers respond to and what they don’t care for so you can streamline the customer experience. Split testing is when you show consumers two different versions of an […]

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