Business

There Is No Plan B

Even though I have no intention or any ambitions of ever “making it” in Hollywood, I’ve always looked up to Matt Damon. Truthfully, I’ll watch almost any movie that he’s in. With rare exception — I’m looking at you, Suburbicon — I’ve almost never been disappointed. From Good Will Hunting and Saving Private Ryan to The Martian and the Bourne […]

Read More
Uncategorized

How to Reduce Churn by Encouraging Customer Success

So, you’re a marketer or business owner, and you want to grow your website. One of the first things you’ll learn in the wide-open world of online business is that online retailers often struggle with keeping customers engaged after their initial order. Some people will stay committed to your brand for years, while others will stop opening your emails and […]

Read More
Uncategorized

The HubSpot Approach to Success Online

You might already be familiar with HubSpot. The company offers a software solution that tackles marketing, sales and service. You can use their tools for everything from contact insights to lead generation, meeting scheduling to knowledge base management. But, the point of today’s article isn’t to provide a deep dive into what HubSpot does or why the company has been […]

Read More
Uncategorized

On Establishing Expectations

When you’re driving your car around town, you expect people to stop at red lights and go at green lights. You expect them to drive on the road and stay in their lanes, rather than hopping up onto the sidewalk and haphazardly zig-zagging their way around traffic. So, when someone decides to violate one of these expectations, you might get […]

Read More
Uncategorized

Should You Set Up Multiple Authors on a WordPress Site?

Blogging and content creation, in general, is no joke. It’s actually a very demanding and time-consuming endeavor, especially if you do it by yourself.  A lot of things go into blogging, and contrary to popular belief it doesn’t just entail writing and posting blog posts, but also coming up with content ideas, maintaining the blog, and interacting with its visitors. […]

Read More
Uncategorized

3 Free Single Page Web Builders You Should Check Out

If you are looking for easy website builders in a comprehensive package, you certainly have no shortage of options these days. You can’t listen to a podcast or watch a YouTube series without coming across sponsored messages promoting Squarespace and Wix. On the flip side, if you want to build almost any website of your own but you don’t want […]

Read More
Uncategorized

How to Get Started Selling with Google Shopping Actions

Did you know that Shopping Actions allows retailers of all sizes to show their products across various Google platforms to enable a fast, simple, and secure purchasing experience for users? This means you can sell your products directly on Google to easily turn browsing into buying. Petty awesome, right? But how do you get started? In this video, we’ll join […]

Read More