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For Sale: Paul Allen’s Octopus – Only $343 Million

Octopus is the former superyacht of Microsoft co-founder Paul Allen. She is 414 feet long and is the pinnacle explorer yacht for those seeking a proven platform to view some of the globe’s most remote and inaccessible locations. The yacht offers accommodation for up to 26 guests in 13 cabins, and 63 crew (Paul Allen’s old crew were former Navy […]

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3 Ways To Leverage User-Generated Content And Boost Conversions

When you start a blog or run a business, it’s important for your audience to actively engage with your content to boost your conversion rate. A great way to do this is through user-generated content (UGC).  User-generated content is a form of social proof used to build trust with customers. Social proof is the psychological phenomenon that occurs when customers […]

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Oh Petulant Child

As you make your way through life, you should always be mindful of learning opportunities. Far and away the biggest life change that I’ve ever experienced, even more than going into business for myself, was becoming a father. Having a kid totally turns your world upside down. To that end, my life as a parent has actually taught me a […]

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The Net

How to Access Instagram Metrics for Reach, Views and Engagement

It’s obvious enough that influencer marketing has completely changed the face of modern advertising. More and more companies, large and small, are recognizing that they need to engage their potential customers where they already are, and traditional advertising messages are being ignored or dismissed. Getting “real” people to talk about these products and services directly with their engaged audiences is […]

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Why the Peter Principle Isn’t an Option

No, despite its name, the Peter Principle doesn’t have anything to do with Peter Parker, though you could say that it relates to great power and great responsibility. At least tangentially. It also has nothing to do with billionaire venture capitalist Peter Thiel, though it does relate to the world of business. Instead, the Peter Principle is a concept that […]

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How to Win With Facebook and Instagram Paid Advertising

It is already a known fact that Facebook is one of the most popular social media websites in the world. Collectively, there are over two billion users on the platform and hundreds of millions of users who are active every month. Through the platform, users can do everything from posting their own pictures to even learning more about current news. […]

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