Anyone Need A 600HP SUV With A Swiss Interior?


There’s something very evil about a SUV with 600HP. At the 2007 Geneva Motor Show, which is happening right now, Porsche tuner TechArt unveiled a MAGNUM (a Porsche Cayenne, but TechArt changed it so much Porsche won’t let them use the name anymore) with an interior made by de Sede of Switzerland.

Custom-developed individual seats for the rear mirror the front-seat design, and come with a custom-tailored center console covered with the finest de Sede leather. The integrated compartment for drinks, snacks and storage is lined with elegant Microsede material and features illuminated glass holders for the two Rosenthal glasses with engraved TechArt MAGNUM logo. A small refrigerated compartment is hidden behind a precious-wood lid between the rear seatbacks.

The TechArt interior line ‘de Sede of Switzerland’ also features a state-of-the-art multimedia system. Two LCD touch screens are integrated into the back of the front headrests. Rear passengers can choose between watching a DVD on the 6-disc DVD changer or programs from the integrated digital TV tuner. They also serve as monitors for playing games on a Playstation2 game console. The sound is carried by wireless RF hi-fi headphones.

de Sede, the world-renowned manufacturer of exclusive luxury furniture only use cows from Switzerland and southern Germany to make the various types of de Sede leathers. I guess cows from other countries are just not good enough. de Sede sells its chairs, sofas and tables in 120 countries around the globe. Now you can get the same luxury in a 600HP 4×4 that can do 0 to 100KMH in 4.5 seconds and won’t stop accelerating until it hits 292KMH.

This brings up an interesting question. Who needs a 600HP SUV with a de Sede leather interior? The TechArt MAGNUM is about as practical as that F1 powered Minivan I saw a few years back. However, buying a SUV with an interior that cost more than most cars has nothing to do with being practical. It’s all about being evil. 😈