Advanced Email for Bloggers – How To Do Behavioral Targeting

This is part four of my series on advanced email marketing for bloggers. In case you missed the past articles or need a refresher course. Here are the links to the past posts:

In this lesson, I’m going to show you how to segment your list based on behavior. Aweber offer many ways to track your subscribers based on their actions. For example, Aweber can tell you who opened and didn’t opened your email. By segmenting the opens from the un-opens, you can send a custom follow-up message tailored to each group and open the door to another flood of sales. Here’s how to do it.

Aweber QuickStats Is Your Friend – Enable it

Aweber QuickStats makes it easy to understand how your broadcast performed by showing you how many opens, clicks, web hits/traffic and unsubscribes your email got. In addition, you can use the data to identify subscribers who did the following:

  • Opened the email
  • Didn’t open it
  • Clicked a given link
  • Didn’t click that link
  • Made a purchase

One of the most powerful things you can do when you know who clicked a link, or didn’t open an email, is segment out those subscribers and broadcast only to them. It’s an effective way to talk to people who are interested in your offer. Plus, when you’re able to find who didn’t open or click, you can:

  • Make an alternate offer
  • Find out what their objections were
  • Send another targeted offer

To enable QuickStats, all you have to do is check the “Track Clicks?” box when writing your broadcast message.

The rest is pretty straight forward. After a few days, check the stats and create a segment of opens and un-opens and send them each a follow-up. This video will give you a quick walk through.

Test Drive Aweber for Only $1.00

Aweber offers a $1 trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. It’s a great way to test drive Aweber to see what it can do for your blog. Your satisfaction is guaranteed. If you find that having an email list is not for you, contact Aweber within 30 days and they’ll give you the $1 back.
$1 Aweber Offer