7 Ways to Promote Your Blog in 2020

So, you’ve launched your blog—that’s awesome! But, where are all your readers?

Because there are so many blogs on the web so you can’t expect to launch your blog and get a ton of traffic right away. Instead, you need to promote your blog (and promote it a lot) if you want to attract loads of readers.

While promoting your blog and driving traffic to your site may take time, it’s not difficult.

Here are 7 ways to promote your blog in 2020.

1. Syndicate Your Content

Have you ever heard of content syndication? Even if you haven’t heard of the exact term before, you likely already know what content syndication is. Content syndication is when web-based content is republished by a third-party website.

In simpler terms, it’s when you reshare your existing blog content on other established platforms like Medium, LinkedIn, and so on. Resharing your blog content on established platforms like these will help you introduce yourself and your blog to new audiences.

You might be concerned that by syndicating your content, you’ll get penalized by Google for duplicate content. But don’t worry, syndicated content isn’t the same as duplicate content. As long as you make it clear to search engines and readers that the post is syndicated, you won’t get in trouble for duplicate content. So, when you syndicate your content, make sure to include a canonical link, or at the very least, a regular link back to the original article.

2. Be Active on Social Media

Of course, one of the easiest ways to promote your blog is by being active on social media. Plus, it’s free!

There are tons of users on social media platforms like Facebook, Instagram, and Twitter that you can introduce your blog to. So, every time you publish a new blog post, you should be posting about it on social media.

For example, Blog Tyrant, a blog that offers in-depth tutorials to people that want to start a successful blog, shares their latest blog posts on Twitter.

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Notice: In the tweet, they include #BloggingTips. Using relevant hashtags will help your social media posts be discovered by users that are looking for that specific topic.

To reach even more of your target audience, you can use social media ads. With social media ads you can target users based on specific demographics, interests, and more. This means you can promote your blog to the exact users that would be interested in it the most.

3. Participate in Forums and Online Communities

Aside from being active on social media platforms like Facebook and Twitter, you should also participate in other forums and online communities. When you participate in online forums and communities related to your niche, you can make connections with people that are interested in what you have to say. Naturally, if users like what you say in those online communities, they will likely start following your blog as well.

To find forums and communities you can join, do a simple Google search for “your keyword + forum.” Here’s an example:

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Search through the results to find large, active communities where you can share your advice, connect with your target audience, and promote your blog.

You can also join forums and online communities that are specifically for bloggers to make important connections in the blogging world and get more tips on promoting your blog!

4. Start Guest Blogging

Guest blogging is also a great way to promote your blog and it’s an effective strategy to get more backlinks for your site. But, if you want to attract more readers to your blog with guest blogging, you have to get it right.

Choosing the right blogs to guest post on is key to a successful guest blogging strategy. You should be guest posting on blogs that are related to your niche and have a similar target audience to you. Doing so will ensure that the readers of that blog will be interested in your blog as well.

The blogs you guest post on should also be high-authority blogs with a ton of loyal readers. This will help you present yourself as a thought leader in your niche and make sure that loads of people see your post, instead of just a few.

Don’t forget to create an engaging author bio that encourages readers to check you out. Take a look at this example for inspiration:

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5. Work with Podcasts

Podcasts have become super popular in recent years. So, why not work with podcasts to introduce your blog to a whole new audience? There are a ton of podcasts that regularly interview bloggers and industry experts—and you could be one of those guests!

To find podcast hosts that are willing to interview you, do a Google search for “podcasts accepting guests” or something similar. There are podcasts that talk about just about any topic under the sun from politics to celebrity gossip, so you’re sure to find a podcast related to your niche that’s accepting guests.

You can also use a site like PodcastGuests to easily connect with podcasters.

6. Repurpose Your Content

Repurposing your blog posts is an effective way to stretch your content further and find new readers for your blog. When you repurpose your blog posts, you’re basically just turning it into a new form of content like a video, SlideShare presentation, or an infographic. Doing this allows you to introduce your blog to users that weren’t even searching for blogs in the first place.

For instance, let’s say a user is searching YouTube for tips on how to choose a domain name. If you repurpose your blog post titled “How to Choose the Best Domain Name for Your Website” into a YouTube video, that user can discover your content. If they like your video, they’ll probably check out your blog for more helpful tips.

7. Run a Giveaway

Everyone loves a good giveaway! So, running a giveaway is the perfect way to create a buzz around your blog and gain loads of new readers.

There are a few steps to running a successful giveaway such as choosing an awesome prize and setting the giveaway rules. But, the most important step is choosing an easy-to-use yet powerful giveaway tool that will help you reach your goals.

With a giveaway plugin like RafflePress, you can give extra contest entries to users for completing specific actions like visiting a page on your website or signing up for your email list. As you can see, these bonus actions will easily help you reach your goal of growing your blog.

Don’t forget to promote your giveaway on social media like this blogger did below.

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The more you promote your giveaway, the more entries your giveaway will get. And the more entries you get, the more traffic you can drive to your blog.

Over to You

Stop sitting around and hoping that readers will find you. With these easy ways to promote your blog, you can increase traffic to your site and gain a ton of loyal readers in no time.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, TrustPulse, and WPForms.