Your landing page is one of the most important pages of your website that can help you boost your sales and reach your conversion goals. So it’s extremely important for you to design it effectively for the best results.
Many marketers think that a homepage can work as a landing page. While you definitely can use your homepage as your landing page, it’s important for you to know the difference between the two before you get started.
A homepage is the main page of your website that gives your visitors all the relevant information about your business. So it will have an about section, your contact details, social proof, etc.
A landing page, on the other hand, is a stand-alone page on your website that focuses on converting your visitors with a single goal. It is designed specifically for a marketing or advertising campaign with the of boosting your conversions.
So it should be good enough to convince your visitors to take the plunge on your site. If you’re a marketer who frequently needs to design landing pages for your marketing campaigns, knowing how to design an effective landing page can be super helpful.
So here are 6 important tips to remember when designing a landing page for more conversions.
1. Go Minimal
The most important point to remember when designing a landing page is to keep it as simple as possible. The main aim of creating a landing page is to convince your visitors to take a specific action. This can be to make a purchase, follow you on social media, download a file or do anything that can help you reach your goal.
So make sure that your page is designed in such a way that it is capable of conveying your message without distracting your users. The best way of doing that is to use a simple design. For example, instead of using a very bright color, you can try using subtle colors for your landing page.
Similarly, make sure not to unnecessarily make your message too long. Stick to your point and be specific in what you want to tell your users. You might also want to ditch all forms of distractions that can divert your user’s attention.
For example, you might want to remove your header navigation or any secondary conversion option. Adding them can create decision fatigue and decrease the possibility of your landing page to convert.
2. Optimize for Mobile
If you think your visitors will view your landing page only on their desktops, you’re sadly mistaken. They might want to open it on their mobile phones and tablets as well. So it’s important to consider different screen sizes when you create your landing page. This will help you come up with responsive pages that look equally amazing on all screen sizes.
If you’re not sure how to create a responsive landing page for your website, you can try using SeedProd. It’s a brilliant drag-and-drop page builder that helps you create stunning and fully responsive landing pages with just a few clicks.
3. Offer Value Above the Fold
Another important tip to consider when creating your landing page is to add the most significant content above the fold. When you do that, your visitor gets to see the most important message right when they land on your site without having to scroll down.
But if you add your contentbelow the fold, your visitors have to scroll down the page in order to read it. But many of your users may opt-out of your site even without scrolling any further.
In that case, your message will remain unread, and your marketing efforts will not be fruitful. So make sure that your message is above the fold. This will ensure that your message is read. When that happens, the chances of your visitors taking action on your site increases to a great extent.
4. Add the Right CTA
As mentioned above, the main aim behind creating a landing page is to boost your conversion. But in order to do that, you have to give your users a way to take the desired action. For that, you need to add the right CTA(call-to-action) to your landing page.
Without that, your visitors will be confused as to how to get what you’re offering. So make sure you add a nice catchy CTA to your landing page. Make it big and add a contrasting color so that it quickly catches people’s attention.
Instead of using generic terms like ‘Submit’ or ‘Click here’, you can use something more specific like ‘Claim your Discount Now’, or ‘Download the eBook for Free’ to make it more effective.
5. Pay Attention to the Images
One single image can speak a thousand words. So use this concept to boost the effectiveness of your landing page. Instead of just filling it up with texts, you can use images to make your message more relevant and clear. This will also help you make your landing page more engaging, which, in turn, can help you retain your visitors too.
But in doing so, make sure that your images are of good quality. However, high-quality images can affect your website performance. To stop that from happening, you should consider optimizing them before uploading them.
6. Keep Your Forms Short
Another important tip to remember while designing your landing page is to keep your forms short. Using long forms on your landing page can annoy your users and encourage them to opt-out.
If you don’t want that to happen, make sure to keep your forms short. Add just one or two fields to ask questions that you really want them to answer. If your forms are short, it’s more likely for your visitors to take action.
So these are a few important tips to consider when designing a good landing page. Remember, a good landing page can help you boost your sales to reach your conversion goals and increase your profit. So do your best to make it as effective as possible.