Are you designing a landing page for your website?
Designing a good landing page that converts can look like a daunting task. But with a little hard work and some marketing knowledge, you can easily create a killer landing page that will attract potential leads and also convert them.
But to create a good landing page, you first have to know which elements to essentially add to this page to boost your conversions. In this post, we’ll tell you some of the most important elements that you just can’t miss on your landing page.
But before that, let’s have a quick look at what a landing page is.
What is a Landing Page?
Many marketers confuse a landing page with the homepage of a website. But it’s important to note that a landing page is totally different from the homepage of a website.
Both these pages are designed with completely different goals in mind. A homepage is the main page of a website that gives your visitors all the details about your business.
A landing page, on the other hand, is a standalone page designed for a specific campaign. The goal of creating a landing page is to boost your conversions without distracting the user from converting.
A good landing page is one that is capable of capturing the visitor’s attention right from the time they land on the webpage and compels them to read one sentence after the other until they reach the CTA and click on it to convert.
But how do you make it happen? By adding the right elements to your landing page. So let’s check out the most important elements to add to it to boost your conversion.
1. A Great Headline
As mentioned above, the main aim of creating a landing page is to convert your visitor. That’s why it’s important that you capture the visitor’s attention the moment they land on this page.
You can do that by using a killer headline that hooks your visitor’s attention right away. Once you have successfully captured their attention, you can easily entice them to stay on the page and continue reading.
So what makes a good headline? There are three essential characteristics that can make your headline stand out.
They are Relevance, Clarity, and Empathy. With these three characteristics on your headline, it becomes easier to connect with your visitor and convince them to stick around for longer. Such headlines clearly tell the visitor what the message is about and that it can help them solve their problem.
2. Product Detail
The next important element to add to your landing page is the product/service detail. This part of the landing page acquaints the visitors with the offer. Unless you make your offer perfectly clear, the chances are that your visitors will bounce off the website.
Make your explanation benefit-oriented for the user. Let the user clearly understand what is in it for them to benefit from your offer. Instead of highlighting your features, talk about the benefits your users can have from using your product or service.
3. High-Quality Pictures
You must have heard it several times, and I’m going to say it again. One image can do the job of a thousand words. So no matter how many times you explain your product with your words, nothing can make the concept clearer than sharing a high-quality image of it with your users.
So take some good pictures of your product and use them on your landing page. This will help your visitors understand the product better.
The next important element to add to your landing page is a testimonial. Adding testimonials is important because it adds credibility to your business and helps you reassure your visitors of the success of your product or service.
This helps your users make a buying decision and the confidence to trust your product or service based on what your existing users are saying.
This means adding testimonials can quickly improve your chances of converting your visitors.
5. Powerful CTA
A powerful CTA(call-to-action) is the essential element to add to your landing page. Remember, the main goal of your landing page is to convert more visitors.
Not adding a CTA to this page will only mean making an offer but not giving your visitors a way to get that offer.
This will confuse and annoy your visitor and can even offend them. So make sure not to forget to add a powerful CTA to your landing page. To make the CTA more effective, use actionable words like ‘Buy Now’, ‘Download’ etc., on it. This will encourage your visitors to do what you want them to do.
6. A Contact Form
Your visitors might have questions or doubts to clear before they take the final action. So it’s important for you to add a contact form to your landing page.
By doing this, you give your visitors a way to reach out to you for any pre-sales queries or doubts. Not adding a contact form can only mean losing potential customers for your business.
So these are some of the essential elements to add to your landing page to boost your conversions. But remember to add adequate white space between your elements so that your landing page doesn’t appear too packed.
Hope you found the post helpful. If you did, do let us know in the comments below. We would love to hear from you.
Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.