5 Things You Need to Do Once You Create a Blog Post

So you just published a new post on your blog, but does that mean you’re done? 

Far from it. 

Besides publishing your post, you also need to take further steps to promote it and engage with your readers. And that’s what we’ll cover in this post. 

Here are five great ideas for getting the most out of your blogging efforts. 

Auto-share your content on social media

Once you’ve created your blog post, you need to market it. And a great way to do this is by sharing it on social media

However, you can make this step easier and faster by adding a social media publishing tool to your WordPress dashboard. 

This helps you save time and automate the job of posting your content to places like Facebook, Twitter, and the plethora of new networks you can’t afford to miss. 

Send an email blast

One of the reasons why people subscribe to your email list is to get great content from you. When you’ve made an awesome blog post, you should let your audience know by sending them an email blast

A tip you should remember is to make your email body interesting. Don’t just send links to your blog post. Instead pose a question, mention a key finding or an idea, and make people curious. 

You also want to repeat your link at the beginning and end of your post to increase the chances that people click on your link and read your post. 

Reply to comments

A key way to create engagement with your content is to encourage people to comment on your posts. And then to respond to the comments people leave. 

Being active through the comments tells people that you’re listening. It’s also a brilliant opportunity to get feedback and new ideas from people reading your content. 

When your audience sees that you’re responding to comments, you’ll generate even more engagement which also sends positive signals to search engines. 

Interlink to other posts

Once you’ve created a new blog post, look for ways to link to it in your old and more popular posts. 

Interlinking your posts is important to get people to stay on your site longer. And to help search engines crawl your site and discover all your content. 

So, make it a habit to go back to older posts and create links to your new content. In this way, you’ll update your existing posts to provide more useful information and draw more traffic to new posts. 

Repurpose your post

Your blog post serves the purpose of:

  • Building your website’s authority on a subject or topic
  • Informing your audience about something
  • Showing that you’re active online and more
  • Bringing in traffic
  • Appearing as a search result for specific topics and more

In many ways, the content of your blog post needs to be in written form to create the best impact for your website. But you can still gain additional value from your content by repurposing it into different forms. 

For example, turn your blog post into the topic of a podcast. Or create a related guest post on another publication and link back to your original post. You can also make videos, social media threads, and more. 

When you repurpose your blog content into different forms, you’ll reach more people. For example, commuters who want to listen to content when they’re on the move. Such added-value compounds in the end and increases the impact of your work. 

Track analytics

Data from before your post your content and after you do and give you powerful insights into the impact of what you’re publishing. 

Make sure that you use a Google Analytics plugin and track how many visitors your post gets, the search terms they use to get to your site, and their demographic details. 

Such data can help you improve and tweak your content for better results in the future. 


As difficult as it is to create a blog post, once your post goes live, you’ve only finished half the work. 

You still need to follow up by sharing your content, tracking its performance, and much more. 

I’ve shared some important tips that will help you get more out of your blogging efforts. Run through the tips here as a guideline and check off each step to increase your content’s reach. 


Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.