5 Non-obvious Strategies to Increase Conversions

If you do a quick search for strategies to increase your conversions, you’ll find tons of them showing up. Most of them are obvious ones so chances are that a lot of people have already tried them out.

But you won’t find too many non-obvious strategies that will help you boost your conversions. And if you do find them, you should definitely give them a try. That’s because these strategies aren’t tried out by too many marketers.

Although common marketing tactics might perform well, uncommon marketing strategies can help you create some really creative and memorable campaigns. This can ultimately help you generate more leads, boost brand awareness, and even increase your overall conversions.

So let’s look at some non-obvious strategies that you can use to increase your conversions.

1. Use Story-telling in Testimonials

Story-telling is powerful and attention-grabbing. So why not leverage it in your marketing campaigns to boost your conversions?

One way of doing that is to create narrative-style stories from your satisfied customers. You can start by talking about the problems they faced, how they discovered your product, how it helped them solve their problems, etc.

Highlight how your product brought about a transformation in their lives. This can make your testimonial more engaging and relatable and encourage people to take action.

2. Leverage Negative Keywords

The next interesting way of using non-obvious marketing strategies is to use negative keywords positively. Most people start their buying journey through research. In doing so, they deliberately look up for negative reviews from your users.

But this doesn’t mean that you will display negative reviews on your website. What you can do instead is twist it around to use the negative keywords in your favor.

For example, you can use negative keywords to frame certain queries for your landing page. This will not only help your users clear their doubts but will also help you rank in their search queries.

3. Reverse Your Testimonials

The next effective way of using non-obvious strategies for your business is to use reverse testimonials. Instead of using direct testimonials from your users, try reversing them for your users.

In doing so, instead of displaying your users’ praises for your products, try to highlight how your features helped ease their pain, solve their problems, or make their lives better.

You should try to frame testimonials in a way that underscores the pain points your audience faces and how you provide the solution.

4. Gamify

The next effective way of boosting your conversions is gamification. People love playing games on websites. It’s not just interesting for your users but is also a great way to keep them engaged on your site for longer.

So why not use it to your advantage? One way of doing that is to introduce gamified elements like progress bars, badges, or challenges that reward users for taking certain actions, such as completing a profile or referring friends.

People won’t mind engaging if you offer them an interactive way to engage with your business. So they will do what you ask them to.

5. Use Social Proof

All buyers look for social proof before investing their money on your products or services. When they find social proof of other customers sharing their positive experience with your products or services, they feel confident that they can have the same experience too.

These social proof can be in the form of product reviews, star ratings, testimonials or just an honest review of your product. It’s like a proof that your product or service is satisfying your customers.

And seeing this, they feel confident that they can buy from you and experience the same satisfaction. This automatically motivates them to take action and helps you increase your conversions.


Boosting your conversions is one of the most important ways to make your business profitable. But its not that easy to do that. You have to constantly think of ways to make your customers feel valued and benefitted. The above ways are some of the easy ways to make that happen. So do try them out and let us know if it has helped you in increasing your conversions and making your business more profitable.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

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