Social media is one of the most powerful tools for marketing your business.
The main social platforms that businesses use to market their brand are Facebook, Twitter, Instagram, Pinterest, and LinkedIn. But many new marketers still underestimate the power of social media and ignore using it in their marketing strategy.
The benefits of using social media for your business are so huge that not using it can only mean missing out on some phenomenal opportunity for growth.
That’s probably the reason why it has become an essential part of every marketing strategy, no matter how big or small the business is. In fact, 97% of marketers use social media to reach their target audience.
Most of these marketers believe that by using social media, you can positively influence your users to take action and increase your sales and revenue. But that’s not the only reason why social media marketing is so important. There are various other reasons too.
So let’s look at the top 5 benefits of social media marketing that every business should know.
1. Creates Brand Awareness
If you want your business to grow, you have to promote it. If people don’t know about the products and services you offer, you can’t expect them to buy from you.
There are various ways of promoting your business online. But nothing works better than using social media.
The reason why it works so well is because of how easily you can use it to reach out to a huge audience all at once with the hit of a button. Plus, you can create shareable content that can quickly double your reach too.
The only thing to keep in mind here is to create compelling content that adds value to your target audience.
But before you get started, you need to ensure that you have a good following so that your posts are visible to others.
The best way to do that is to interact with other social media users by liking and commenting on their posts and following people that you think can be a potential buyer. By doing that, you can easily increase your visibility and make your posts appear on others’ feeds.
When your visibility increases, people start recognizing you and become familiar with your business. This is a great way to increase brand awareness and build credibility, which in turn can boost your sales and increase your conversions.
2. Helps Offer Improved Customer Service
Another benefit of using social media for your business is that it can help you offer improved customer service.
Have you ever come across brands that aren’t reachable when you need support after making a purchase from them?
If yes, you already know how frustrating such an experience can be. And one such bitter episode can be enough for businesses to lose their customers forever. If you don’t want that to happen to your business, always offer stellar customer service.
One way of doing it is by offering support through your social channels. For that, you can use Facebook, Twitter, Instagram, or whichever platform you think works best for you. Most customers want quick solutions to their problems.
By using social platforms, you can speed up your interactions. It also lets you get feedback from your customers more quickly, using which you can improve your services.
This is a great way of building better relationships with your customers and boosting customer satisfaction too.
3. Helps Grow Your Email List
As marketers, you already know how email marketing can help you boost your sales and increase your profit. But for that, it’s important to have a solid email list.
With social media marketing, growing a massive email list can be super easy and quick. You can do that by running a giveaway on your social profiles.
People love freebies. And participating in giveaways gives them the opportunity to win a freebie that they’ll love. All you have to do is ask them to submit their email addresses in order to participate in the giveaway. To encourage more people to participate in the contest, announce an exciting prize.
You don’t have to offer expensive and fancy prizes. A simple discount coupon can also do the trick.
If you don’t know how to run giveaways on social media, you can use plugins like RafflePress. It lets you create amazing giveaways for your users without writing a single line of codes.
4. Increases Inbound Traffic
Another amazing benefit of using social media marketing is that it helps you attract more inbound traffic to your website. Doing that helps you boost your SEO and makes it easier for you to appear in top search results.
By posting good content on social media, you can attract your users to your website and encourage them to explore it further. Also, once they are on your site, you can use the opportunity to convert them into sales.
But to make this happen more efficiently, you have to actively publish high-value content that your users find useful and engaging. The more valuable content you post, the higher your chances are to engage new leads and direct them to your website.
5. Cost-Effective Marketing
One of the biggest advantages of using social media marketing is to cut your marketing cost. And that too, without sacrificing your results.
When you use social platforms for marketing, you can achieve amazing results simply by creating your content and publishing them. And even if you want to use paid marketing, it’ll cost you much less than what you would spend on traditional marketing.
These are some of the reasons how using social media marketing can benefit your business. So if you haven’t used it in your marketing strategy yet, it’s time you reconsider your decision. Because using social media marketing can be extremely effective in boosting your traffic, increasing your sales, reaching your conversion goals, and staying ahead of your competitors.