So you’ve created some great posts for your blog. Now you want to promote it in order to gain some traffic. And just like any other blogger, you too share it with your social media followers and are now you’re waiting for visitors to come and read your blog post.
You get a few readers, but after a while, your visitor analytics graph starts declining. So what do you do to make this graph rise again?
This is a very common situation for most bloggers, especially if you’re new to the field. This happens because sharing the posts on your social media channels is not enough to get the exposure your blog posts need. You have to put more effort into ensuring that your blog post gets good traffic.
So let’s find out a few ways to do that.
1. Optimize your Content for Search Engines
The main motive behind promoting your blog is to grow your traffic and boost your conversions. So why not keep this point in mind from the moment you start creating your blog. You can do that by creating search engine-friendly content from day one. Doing this will help you rank better in search results and will automatically bring in more traffic to your website.
But how do you optimize your content for search engines? Well, you need to start with proper keyword research. In this process, you have to research and identify popular search queries used by people to find products, services, or any general information on search engines.
Once you have identified your keyword, use it strategically in your content to improve your SEO. Use it in your meta description, title, alt tags, image tags, etc., too. But in doing so, make sure not to overuse them. Doing that will only make things worse.
You should also focus on making your content scannable. No one wants to read the entire blog post unless it’s super interesting. Most people will only scan through your content to get an overview of what the post consists of. So instead of creating text-heavy content, break it down into smaller paragraphs and use graphics, images, and videos to make your point clear and engaging.
Keeping these small things in mind will definitely help you rank better in search results and gain you some robust organic traffic.
2. Leverage Push Notification
Not everyone wants to subscribe to your emails. But this doesn’t mean that you can’t notify them about your latest events, recently published blogs, or any other information that you want them to know.
You can easily do that by sending out a push notification to your regular readers. Upon doing that, your readers will see a popup message on their screen(irrespective of the device they are using). You can use this option to promote your blog post and drive in some new traffic.
Just don’t forget to add the link to your post in the notification so that users can easily access them. If you don’t know how to send out push notifications, don’t worry anymore. Tools like PushEngage have made it super easy for marketers like you.
Just install the tool on your website, tweak the configurations a little, and you’re good to go.
3. Join Social Media Groups, Communities, and Forums
As a marketer, you definitely share your posts on your business profile across social media. That’s great. But if you want to increase your reach and grow your traffic, don’t limit your marketing strategy by sharing your blog posts only on your social media pages.
A better idea for promoting your blog is to join social media groups, communities, and forums and share your content in these forums the moment your post is published. Doing this can be helpful in several ways. First, it can help you build relationships with a more targeted audience. Second, it can help you build authority and create brand recognition.
When people in these forums see you share your expertise through helpful and valuable content, they start recognizing and trusting you. This will encourage them to visit your blog more often, thus increasing your website traffic.
You can look for such groups on Facebook, Pinterest, Quora, LinkedIn, etc. But make sure that the group you join is an active one and is relevant to your business.
4. Use Email Marketing for Promotion
We all know that email marketing is one of the most powerful marketing tools for businesses. If you have a solid email list, you’ll never have to depend on any other marketing channels to promote your business. This can be to promote an upcoming sale, to launch a new product, or even to promote your latest published blog post.
Just drop an email to your subscribers and tell them that you have published a new post on your blog and encourage them to go and read it. To make it more accessible to your users, add a link to the post in the email itself.
Let your users know what is in it for them and why they should read it. It’s a great way to give your conversions a quick boost. Also, when drafting your email, make sure to write in the first person. This forms the impression that the reader is having a one-on-one conversation with a friend. Also make use of verbs like ‘read’, ‘click here, ‘visit’, etc., to clearly explain what you want your subscribers to do. This will make it easier for them to take action.
So these are some of the easy yet powerful ways to promote your blog. If you’re using any other trick to drive more traffic to your website, do let us know in the comments below. We would love to hear from you.
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Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.