Digital marketing has evolved a lot in the past few years. And as 2022 sets in, entrepreneurs and marketers are all excited to see the trends that will dominate the market.
Knowing about the new digital marketing trends is important because it helps you prepare your business for it. That way, you can not just stay ahead of your competitors but can also boost your conversions to a great extent.
If you, too, are curious about the latest digital marketing trends for 2022, this article is for you. In this article, we’ll look at some of the trends that will take the forefront this year.
1. NFTs
Many of you might already know what an NFT is, but if you’re still unaware of them, let me explain it to you.
Just as the name suggests, NFT or Non-fungible token is a token in the blockchain that can’t be exchanged with anything even of equal value.
For example, say you have inherited your grandmother’s wedding ring. This ring is a non-fungible asset that can’t be exchanged for any value you’re offered. The reason behind it is the element of authenticity and sentiments related to it.
NFTs are digital versions of such non-fungible assets that are then added to the blockchain. It can be an image, a gif, an audio or video file, or anything similar.
Now you must be thinking, what do NFTs have to do with marketers. NFTs can open up new ways to generate brand awareness and consumer interaction.
People are interested in NFTs, and you can leverage them for your business growth. For example, you can run a giveaway contest with an NFT being a prize or collaborate with other marketers to host an NFT auction and use the amount raised to support a cause, etc.
2. Metaverse
Metaverse is the next big trend that will dominate the market in 2022. When we talk of Metaverse, the first thought that comes to our mind is Facebook. But that’s not where it ends. It has a lot more to it.
Metaverse, in general, is a simulated digital environment that uses augmented reality(AR), virtual reality(VR), 3D holographic avatars, etc., to mimic the real-life world for creating a rich user experience.
As business owners, now are the time to think about how Metaverse can help you improve user experience on your website. But before that, it’s important to understand that using Metaverse for your business isn’t only about letting your users enter the existing world but about building these interactive spaces to enhance user experience on site.
So you can try using it to create a demo of your product where your users get to know about the product in detail. Many companies in the gaming and real-estate sector are already seen leveraging it to boost their conversions.
3. Influencer Marketing
Influencer marketing is another digital marketing trend that’s going to take the forefront in the coming year. In this type of marketing, you use an external content creator who would advocate and engage with your brand message.
So based on your niche, budget, and other requirements, you reach out to influencers who would create content for your brand to increase brand awareness and boost your sales.
Influencers generally have a very strong follower base. So collaborating with them to market your business can help you gain quick exposure.
Also, influencers have a very natural way of promoting businesses. So it doesn’t appear promotional at all, which is why their audience trusts what they say. Marketers are leveraging influencer marketing already, and if you haven’t done it yet, it is time to get started now.
4. Social Commerce
Did you know that there are 3.96 billion social media users across the world and 43% of people use social media to research things to buy? That’s the reason why social commerce has become such an important part of digital marketing.
But what exactly is social commerce? It’s the process of promoting and selling your products or services directly on social networking sites.
In the past few years, social media has evolved from a socializing platform to a medium where people learn and discover new brands, products and find inspiration about what to buy.
So it makes a lot of sense to use the platform as a source where you promote products and services to boost brand awareness and increase your overall conversion. If you haven’t started using social commerce for your business, now is the best time to get started.
So these are a few major digital marketing trends that you’ll see in 2022. And now that you know about them get ready to leverage them for the best results.
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Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.