Are you trying to figure out if you should add social media accounts to your WordPress website? There are plenty of advantages to adding feeds from Facebook, Instagram, and YouTube to your website’s sidebar. SaaS and eCommerce business owners alike benefit from keeping their social media feeds visible on their online store.
Today we want to look at several advantages you can gain by merging these two powerful marketing platforms. We will discuss how adding social sites to your website can help you spread awareness, build social proof, keep your audience engaged, and much more!
Let’s get started!
Keep Your Audience Engaged
Everyone knows that the key to a successful website is a highly engaged audience. You can do plenty of things to your website to make it more interactive for increased engagement. One of the most effective ways to accomplish this task is by including your social media feeds on your website.
When visitors can see your latest social shares and engagement on your blog, your total on-page content multiplies. People can read through your post, and before long, they may find themselves scrolling through your Instagram feed if your posts pop.
Not only will this extra engagement lower your bounce rate and increase your average session time, but it will also go towards creating a better user experience on your site. If returning users like your content so much that they are doubling or even tripling their time on page, you’re doing something right.
Spread Brand Awareness
Business owners and marketing teams often use social media to spread brand awareness. The opportunity to share your latest blog posts and thoughts with users can help you build rapport and grow your business.
Have you ever considered that your social media feed works the same way on your website? When consumers visit your site, they want to see what makes you unique. Your brand voice is part of what makes you stand out. If consumers are not aware of your presence and engagement on social media, there’s a good chance they will leave.
But by spreading brand awareness and helping customers on social media, your visitors can see your values, personality, and how you engage with your community.
Imagine a customer is on the fence about buying your software. Their primary concern is that they need help with the setup, and customer support might not meet their needs. This customer is looking at your pricing page, and to the right, they see your Facebook feed on your sidebar. A post is displayed where a new customer had a question about setting up, and your response was posted within minutes.
These scenarios are perfect for converting leads who otherwise would have abandoned their shopping carts. Brand awareness is about more than knowing the name of your company; it’s about knowing the values you represent and how you treat others.
Build Social Proof
Your social media accounts are some of your best tools for building social proof. Social proof is a psychological and social phenomenon where people are likely to copy the actions of someone else. In our case, the response we hope users will copy is buying our product, subscribing to our email list, or engaging on social media.
Social proof is linked closely to fear of missing out (FOMO), another psychological trend where people want to copy someone else’s actions because they are afraid they will miss out on the experience. A staggering 56% of social media users experience FOMO, so it’s a safe bet that the same can be said for the people visiting your site.
You can build social proof using your social media accounts in several ways. The most common method is to share or retweet a positive review so consumers on the fence can see what existing customers think of their purchase.
Alternatively, you can use Instagram to share photos of customers using your product if you sell physical goods. Think about the implications of having this type of social proof on your website. If a consumer lands on your product page and then sees a bunch of real people using the product on your Instagram feed, they are far more likely to complete their purchase.
You can use this method by using a plugin like Smash Balloon’s Instagram Feed Pro. After adding your Instagram feed to your website, select the specific feeds and posts you want your users to see. Now you’ll have a much better chance of converting new customers who need to see social proof before committing to your brand.
Generate Sales with Special Promotions
Social media promotions are relatively standard across all industries. The goal is to get people to find your brand, grab a coupon code, and become a customer. Over 3 billion people use social media, so this strategy is excellent for reaching a broad audience.
However, if you add your social feed to your website, these promotions become much more effective. Let’s say someone lands on your website and wants to try your product. They are browsing through your store, and suddenly they see your post from social media where every new follower gets a 20% off discount code.
That person will now follow you on social media, get their code, and follow through with their purchase. You can customize the offers for each social account, and provide deeper personalization based on when visitors click-through.
Instagram, Facebook, and Twitter are excellent lead generation tools on their own, but when added to your website, they can help seal the deal.
Social media has quickly become one of the most important ways we market to our audience. There are countless platforms available, and they all have unique benefits depending on your needs.
Think carefully about what you hope to achieve by adding social media feeds to your website. For instance, if your goal is to increase how long visitors stay on your website, you may want to add a YouTube account so visitors can stick around and watch videos related to the content on the main page.
You’ll likely have to make adjustments and split test along the way, this is normal. Don’t get discouraged. If you’re persistent and experiment with all the tools you have at your disposal, you can see explosive growth by adding this feature to your website.