37 Elements of Effective User Engagement #25 – Portfolio

I’m surprised by the number of bloggers who don’t utilize their portfolio to build user engagement. Over the past several weeks, I’ve been going for strategies that have helped build user engagement for successful bloggers and how these same ones can help those getting started. The problem these days is people look at a strategy then get scared away because they have to put work in trying to find the best way to implement it. Today, I’d like to go over the concept of portfolio and how this can help increase user engagement. Here are some of the things we will be looking at:

  • Get personal
  • Show them your best work
  • Show them others’ work
  • Format does matter

By utilizing portfolios in your user engagement, you’ll be able to quickly attract new people visiting your blog by streamlining the way they find content. It’s all going to be displayed to them in a very organized way, which is important to quick build a connection.


Let’s get started…

Getting Personal

The reason I chose to discuss this first is because I believe having a personal connection with your audience is very important to build engagement. This is why writing in your own tone, answering personalized questions, and building a blog on personal experiences is the key to success. If you want to present a portfolio to your audience, then it’s important to make sure it’s as personal as possible. This will ensure the reader is getting something different because everyone has their own identity.

This doesn’t have to be hard, as you’ll learn in the next section, but if you want to get as personal as possible, then always speak from your heart.

Your Best Work

No matter what type of business you’re involved in, you’re going to want to show your best work. Showing them outstanding work is a great way to build an attraction quickly, which is important to your success. However, you can take it one step further by presenting your best work with testimonials, feedback, and reviews. Keep in mind, your audience will take their time and read over some of your work and if they are NOT happy, they won’t bother taking a second look. This is why having a collection of your best work is important. Use some very basic indicators to find out which one of your posts should belong to your portfolio:

Here are a few ways to figure this out:

  • Social shares
  • Comments
  • Feedback
  • Testimonials
  • Reviews
  • Shoot an email and ask subscribers for feedback

Combine Work

If you have guest bloggers who have been providing value to your readers, then don’t forget to add them to your portfolio. In the end, remember what your main purpose is, which is to add value and attract readers to your blog. Ultimately, this will help increase conversions and your main objective of engagement. I like to consider my portfolio as a tool to show readers my experience and value so, in the end, I will add whatever posts I need to from my blog to achieve this. This can be through my personal blogging or even those who have guest blogged.

The Format

When you are setting up your portfolio, you want to make sure it is easy for them to grasp. Your portfolio must be organized and they should be able to understand the value you are trying to provide. This means making sure everything is visible and structured correctly.

Here are a few things to help you achieve this:

  • Keep related topics together
  • They are easy to skim and review
  • Your readers can easily find the value in them
  • Make sure they know it’s your portfolio
  • Keep updating when applicable.

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