Email marketing is the best sales driver.
By far, communicating with loyal subscribers through email will produce tremendous results than facebook and twitter engagements combined.
If you want to increase your bottom line and grow your online business, you need to get started with EM.
Many online entrepreneurs are still on the fence. They think their prospects are within their reach and can easily find them. But that’s not true. Even if you’re providing your service locally, you still need to integrate emails into your mix – it’ll make a whole lot of difference.
Having considered the impact of engaging prospects and customers through emails, I’ve nailed down the seemingly uncountable reasons into three.
Yes, feel free to give your opinion at the end of this post – I’ll be waiting for your useful comment. Here are the 3 core reasons to do email marketing:
1.  Personality
A lot of arguments on the importance of personality have been going on, as regards to enhancing your brand image online.
But did you know that your potential customers are eagerly searching to know you personally? I mean, they’re tired of reading those sales pages, hyped-up video sales letters and they want something better. A personal touch is where marketing is heading to. You can achieve that through email marketing.
79% of your email subscribers are also on 5 – 10 different email lists? How do you differentiate yourself and get your emails read? That’s why personality is the core reason for using email marketing because you can achieve that.
Unlike Facebook and Twitter where distraction is at its peak, you can gradually infuse personality into your email letters, broadcasts emails, send out surveys that are personal and get all the feedback you require.
If you don’t have enough money to buy email autoresponder now, you can enjoy Getresponse Free for 30 Days. I highly recommend GR, because of their powerful platform.
2.  Rich Analytics
Can you really track how far you’re going with Facebook, Twitter and other social media marketing? I doubt it. The truth is that you can leverage emails to get a richer analytics on the right business metrics.
Such metrics that would affect your business growth through emails include: click through rate, list growth, open rate, unsubscribes and complaints. More importantly, you can use retargeting to further understand your subscribers even if they didn’t purchase your product at the first glance.
Just like Google Analytics that helps you track the most vital metrics in your business, you need to also get a richer overview of what is going on while dealing with your target audience. This is what email marketing can give you. If you’re not involved yet, get started today.
3.  Conversion
According to a recent study by Blue Kangaroo (source), 70% of email subscribers have used discounts and coupon codes they received from emails to shop online. What does this tell you? Simple: email is the top rated platform that can increase your conversion rate.
A rule of thumb when sending prospects to your website: don’t send leads directly to your sales page or affiliate link, instead send to your landing page to capture their email address – then start engaging them via your autoresponder follow-up emails.
Are you an affiliate marketer, a consultant, a freelancer or salesperson, you can persuade your list members to purchase through you, because you’ve earned their trust. Try Getresponse Free for 30 Days.
Email marketing takeaway
Did you also know that mobile marketing has become the ultimate medium to reach your target audience? Experian Q3 Study revealed that 50% of all unique opens and 40% unique clicks on your email takes place on the mobile devices.
There you have it, the 3 core reasons why email marketing should be your absolute priority. As usual, leave a comment below and let the awesome community learn from you. You’re the best!