It’s no secret that video is one of the most powerful forms of content out there.That’s because video is a great way to connect with your audience and engage them in a meaningful way. And when you combine video with other forms of content, you can create a powerful marketing mix that can help you reach your business goals.
In this post, we’ll examine why you should incorporate video marketing into your overall strategy and how to get started.
So let’s dive in!
The Benefits of Video Marketing
There are several reasons why you should consider incorporating video into your marketing strategy. Here are just a few of the benefits:
1) Increased engagement
Video is one of the most engaging forms of content out there. 90% of people say that they watch at least one video a month. But the reality is that a huge chunk of people watch it more frequently.
This is because video is a great way to tell a story and connect with your audience on an emotional level.
It is also more engaging than other forms of content, like text or images, because it’s a multimodal form that uses multiple senses to engage the viewer.
When you watch a video, you’re not just seeing the visuals, you’re also hearing the audio. This makes video a more immersive and engaging experience than other forms of content.
When done right, video can be a powerful tool for building relationships with your customers.
2) Greater reach
Another benefit of video marketing is that it can help you reach a wider audience. This is because video is easy to share and can be consumed on various devices.
For example, people can watch videos on their computers, smartphones, and even TVs. This makes it easy for you to get your message out there and reach more people with your marketing campaigns.
And not only that, but adding video content to your website gives you an SEO and traffic boost. Consider these video statistics related to SEO:
- 88% of marketers say that adding videos always gives a return on their investment
- Your content will be 53% more likely to appear as a first-page result on Google if you add video content
- You’ll also boost your organic search traffic by 157%
- Blogs with videos have 53x chance of being on the first page of Google and you’ll get 3 times more inbound links – which is critical for building authority
It’s clear that you’ll reach more people and enrich your content with videos. This reason alone should compel you to take video content creation seriously.
4) Helps you stand out from the competition
With so much noise online, it can be hard to get your business noticed. But with video, you can create content that will help you stand out from the competition.
Since video is such a powerful form of content, it can help you attract more attention and build a stronger relationship with your audience.
For example, you could make your ad campaigns and landing pages more compelling by adding videos to them. Doing so will help you stand out easily from the crowd by providing more information.
5) Build a personal connection with others
People connect better with businesses when they see the faces behind the company. When you create video content, make sure to appear in front of the camera and create a personal connection with your viewers. This will help you build trust and rapport with them.
In addition, be sure to keep your videos personable and friendly. This will help create a connection with your viewers and encourage them to stick around for future videos.
Talk to people like you’re speaking to a friend via FaceTime or video call. If you’re comfortable, show your face, and use a casual but professional background. Such small but friendly efforts will make your brand memorable to users.
6) Leverage social media for the best effect
Social media platforms are highly visual experiences. These networks know that videos offer the greatest degree of engagement and offer a number of features to support video creation and consumption.
You’ll find Stories on Facebook and Instagram. As well as Live Video options for events, groups, and pages. Many platforms like Snapchat, Instagram, and Tik Tok also encourage people to short-format videos.
This is great news for businesses because it means you can reach your audience where they are already spending time. Not to mention, social media platforms make it easy to share video content with just a few clicks.
If you’re not already using video on social media, now is the time to start. It’s a great way to reach more people and build a connection with your audience.
7) Increase ad recall and brand awareness
Ads are expensive and they certainly disrupt your user’s experience to bring their focus on you. However, this doesn’t mean that all ads generate revenue or even build a following online.
You need to create the right kind of ad that will actually help increase brand awareness and/or drive conversions. And one of the best ways to do this is with video ads.
Video ads are more likely to be remembered than other types of ads, like text or image-based ads. In fact, people who see video ads are more likely to recall the ad, the brand, and the message than those who see other types of ads.
Not only that, but video ads are also more likely to generate brand awareness. This is because they offer a more immersive experience that can help people learn more about your brand.
8) Easy to track and measure
With video, you can easily track and measure your results. There are a number of analytics tools that you can use to see how your videos are performing.
For example, YouTube Analytics lets you see how many people have watched your video, how long they watched it for, and where they came from. This information can be helpful in understanding what type of content is resonating with your audience and what isn’t.
In addition, most video hosting platforms offer some form of lead capture. This means that you can collect email addresses and other information from people who watch your videos.
This is valuable data that you can use to nurture leads and close sales. Overall, video is a powerful marketing tool that offers a number of benefits. If you’re not already using video, now is the time to start.
9) Repurpose your existing content into videos
And finally, you should make video marketing a part of your content strategy. This means creating new videos on a regular basis, as well as repurposing your existing content into video format.
For example, if you have a blog post that’s performing well, consider turning it into a video. You can do this by simply recording yourself and reading the blog post out loud. Or, you can create a slide deck and turn it into a video by recording yourself walking through the slides.
This is a great way to get more mileage from your existing content and reach a new audience.
Conclusion
Video marketing is a powerful tool that offers a number of benefits.
However, it’s not easy to strategize or implement. And so you need to plan to make it a key part of your overall marketing strategy from the very beginning.
When done right, video marketing can help you reach more people, build a connection with your audience, and increase brand awareness. It can also be used to generate leads and close sales.
Are you ready to get started with video marketing? Take the leap and make your first video to your customers; you’ll be surprised at the results.
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Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.